Freelancer profile translated to English.
Back to original languageAbout Elodie
Retail Luxury Training Expert | Beauty, Luxury & Customer Experience
I help brands boost the performance of their retail teams through practical, engaging, and results-oriented training.
Objective: Transform your teams into expert ambassadors, capable of creating a differentiating customer experience and improving in-store performance (conversion, average basket, loyalty).
With 20+ years of experience in luxury and beauty (Burberry Make up, Sisley & Hair Rituel by Sisley, L’Oréal, Dessange,…), I work on the ground and strategically to create effective training programs that can be implemented immediately.
Expertise
• Luxury retail training & customer experience
• Sales training & selling ceremony
• Field coaching & skill development
• Design of training pathways (in-person, digital, blended)
• Retail Education & manager support
References
Burberry Make Up (Coty), Sisley, Clarins, Biotherm, Carita, Helena Rubinstein, L’Oréal, Nestlé, Orangina, Venteo…
Key Experiences
L’Oréal – Education Project Manager: retail programs, BA empowerment, TTT, multi-brand upskilling
Dessange International: international trainer & 2 years in the USA (Education Manager & Brand Development)
What I bring you
• Impactful training & workshops
• Team & manager coaching
• Customer experience & sales performance optimization
• KPI monitoring & action plans
Insights Discovery & co-development facilitator
FR / EN – France & international
Want to take your teams to the next level? Let's chat.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- 0101 - Coty SAS (SA)
On Malt
Design of a training module – Launch of new Burberry Make Up Eye Quad shadeFASHION AND COSMETICSFebruary 2026 - April 2026 (1 month)Éragny, France- Analysis of the brief and marketing / product elements- Pedagogical structuring of the module (objectives, key messages, pitch, launch storytelling)- Complete creation of the training material- Writing of detailed trainer comments (animation notes, pedagogical intentions, talking points)- Integration of differentiating elements related to shade / franchise positioning- Adjustments and optimizations following discussions with the project team - Ingénierie de formation & Retail EducationFreelance Retail Education & Training Consultant – Beauty, Luxury & EventsFASHION AND COSMETICSDecember 2021 - Today (4 years and 6 months)Paris, France• Design & facilitation of training sessions (in-person, livestream): skincare, makeup, fragrance, haircare, GSM, spirits• Creation of modules & masterclasses: product launch, retail, sales & customer experience, communication, team building & luxury codes• Pedagogical engineering for premium brands: Burberry Make Up (Coty), Sisley, Biotherm, Carita, Helena Rubinstein, Clarins, L’Oréal, Nestlé, Orangina, Venteo• Development of e-learning content (Teach on Mars, Yoobic, Rise Articulate, podcasts)• Management of cross-functional projects & retail events: Sephora, Printemps – Olaplex, Amika, Dyson (booths, pop-ups, high-traffic activations); cabin protocols, brand storytelling & customer experience (Paris Perfume Week – Maison Chabaud, Sorga Technologies)• Pedagogical & operational management: structuring programs, team support, skill development & evaluation• Participation in major events: SEPHORIA (Olaplex, Summer Fridays, Amika), Sephora Press Days (Amika)• Retail field experience: Sephora beauty advisor (sales, advice, customer experience, checkout & CRM tools)
- Helena Rubinstein – Carita L'OréalProject ManagerDecember 2021 - December 2023 (2 years)• Creation of training materials: Art of Selling, Advanced Skincare, podcasts• Project coordination: uniforms (John Nollet), eye beauty service card, digital skin diagnosis (Nexa Canfield)
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Education
- CrowdfundingULULE2023Crowfundings
- Professional and managerial co-development skills level 1CECODEV2020Compétences en Codeveloppement professionnel et managérial niveau 1