Elmehdi Behja

• • Management of multi-channel digital acquisition campaigns (SEA, Social Ads, Display) with performance tracking (CPL, conversion rate, ROAS)

• • Operational coordination with agencies and internal teams: briefs, visual validation, and performance monitoring

• • Production of weekly reports and optimization recommendations for marketing teams

• • Setup and monitoring of tracking (pacing, attribution, data quality) to ensure KPI reliability

• • Contribution to user journey optimization through conversion analysis and A/B testing

• • Adaptation of advertising messages according to marketing highlights and business objectives

• • Management and optimization of SEA and Display campaigns across several European markets with performance-based management

• • Analysis of marketing data and identification of insights to improve conversion rates

• • Collaboration with CRM and business teams to align campaigns with the customer journey

• • Monitoring of tracking, budget, and key indicators (CTR, ROAS, conversions)

• • Competitive benchmarking and industry watch

• • Contribution to the implementation of optimization tests (A/B testing)

• • Implementation of a digital acquisition strategy to generate qualified leads (SEA, Social Ads)

• • Coordination with internal teams for the production of marketing materials (visuals, messages, offers)

• • Management of service providers and agencies with performance monitoring and campaign optimization

• • Participation in the improvement of user experience and registration processes

• • Contribution to the development of the academy (offers, communication, new client acquisition)

• • Analysis of results and adjustment of marketing actions