About El Mehdi
Senior Full-Stack Engineer & AI Architect with 8+ years of experience building enterprise-grade, AI-powered digital products. Toptal Top 3% — working with global clients across e-commerce, banking, and SaaS.
I specialize in Agentic AI systems, Salesforce B2C Commerce Cloud, and modern full-stack architectures using React, Next.js, Node.js, and LLMs. I've led go-live projects for two of Europe's largest retailers, deploying Einstein AI product recommendations and autonomous customer service agents — reducing support ticket volume by 35%.
Key areas of expertise:
• Agentic AI & LLM integration (OpenAI, LangChain, n8n, RAG pipelines)
• Salesforce ecosystem: Agentforce, Einstein Analytics, Einstein Copilot, B2C Commerce Cloud, LWC, SFRA, Headless Commerce
• Full-stack: React, Next.js, Node.js, TypeScript, Python, GraphQL, PostgreSQL, AWS
• AI-driven automation, autonomous multi-agent systems, and intelligent commerce solutions
I'm passionate about building software that solves real business problems at scale — whether that's cutting operational costs, accelerating go-to-market, or delivering personalized user experiences powered by AI.
Open to remote contracts worldwide. Let's collaborate 🚀
Skills: React, Next.js, Node.js, TypeScript, JavaScript, Python, Salesforce B2C Commerce Cloud, Agentforce, Einstein Analytics, LWC, SFRA, LangChain, OpenAI API, n8n, RAG, GraphQL, PostgreSQL, AWS, Docker, GitHub Actions, Google Tag Manager
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- Bank of AfricaSenior Front-end DeveloperBANKING AND INSURANCEMay 2022 - November 2022 (7 months)• Contributed to the latest release of an opening online bank account platform.• Implemented an identity verification solution using OCR technology.• Implemented an online payment solution using Morocco Interbank Electronic Banking Center.• Developed a back-office application so that bank operators can track and manage client applications.• Migrated a part of the app from Create React App to Next.js.
- SalesforceSenior Salesforce AI & Commerce ConsultantApril 2022 - Today (4 years and 2 months)• Led go-live projects for two of Europe's largest retailers on Salesforce B2C Commerce Cloud, delivering Einstein AI product recommendations and autonomous customer service agents built with Agentforce — reducing support ticket volume by 35%.• Architected and deployed headless commerce solutions using PWA Kit, LWC, and SFRA frameworks, integrated with React front-ends.• Implemented Einstein Analytics and Einstein Copilot dashboards for real-time business intelligence and AI-assisted decision-making.• Built agentic AI workflows using n8n, LangChain, and OpenAI APIs to automate order management, customer support, and inventory processes.• Configured and optimized Google Tag Manager and analytics integrations for data-driven personalization at scale.Tech stack: Salesforce B2C Commerce Cloud, Agentforce, Einstein Analytics, Einstein Copilot, PWA Kit, LWC, SFRA, JavaScript, React, Headless Commerce, Google Tag Manager, n8n, LangChain, OpenAI API
- PricemoovSenior Front-end DeveloperE-COMMERCEDecember 2021 - April 2022 (5 months)• Contributed to a pricing solution application to facilitate the implementation of optimal pricing - strategies for eCommerce, retail, B2B, and tourists.• Built intuitive, user-friendly interfaces to bulk update pricing strategies for multiple products.• Developed an interface to allow the user to upload and visualize products from an Excel file.• Built a design system to provide consistent and quality user experiences using Tailwind CSS and MUI.
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Education
- Bachelor of Engineering Degree in Software EngineeringNational School for Computer Science | ENSIAS2020
Certifications
- Problem Solving (Intermediate) Skills CertificationHackerRank2019