Freelancer profile translated to English.

Description

I help food brands stop looking like just another one and start occupying their own space.

I work from strategy to content, but with a clear objective: differentiate, position, and sell. I don't do social media for the sake of it. I build brands that are understood, remembered, and convert.

My experience allows me to understand the product, the business, and the client from the inside. That vision is what makes the difference between communicating and building a brand.

I have worked with restaurants, restaurant groups, and sector brands developing their strategy, content, and positioning.

If you're looking for more than just presence and need criteria, direction, and results, let's talk.

Industry field of expertise

Languages

Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

Freelance
Food Marketing and Content Strategist
February 2025 - Today (1 year and 6 months)
I develop marketing, content, and positioning strategies for food brands, focusing on restaurants and the food sector.

I work from within the business, understanding the product, the offering, and the client to build brands with identity, coherence, and conversion capacity.

My approach goes beyond execution: I define the concept, narrative, and brand direction, and translate it into content and actions that generate visibility, differentiation, and sales.

I have worked with restaurants, restaurant groups, and sector brands, leading their communication, digital presence, and growth.
Brand Positioning Food Marketing Digital Marketing Commercial Strategy Content Creation
Industrias gastro
Marketing, Direction, and Management
RAW MATERIALS INDUSTRY
February 2018 - January 2025 (6 years and 11 months)
Madrid, Spain
Specialized in defining and executing marketing strategies aimed at positioning brands as leaders in their category, connecting product, narrative, and customer experience. Experience in brand building, creative direction, content development, social media management, digital advertising campaigns (Meta and Google), SEO/SEM, and designing acquisition and conversion strategies.
Content Creation Digital Marketing Brand Positioning Commercial Strategy Sales