Freelancer profile translated to English.

Description

I am a freelance Media Buyer, specializing in the construction sector (BTP), particularly for companies selling:

door, windows, hardware, professional equipment, carpentry, materials, technical services, tradespeople & industrial companies.

After managing acquisition for La Lourde (a BTP supplier), I developed in-depth expertise in this market: understanding the needs of professionals, identifying purchasing intentions, and converting traffic into qualified quote requests.

Languages

English
Native or bilingual
Arabic
Native or bilingual
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

La Lourde
Traffic manager
CIVIL ENGINEERING
September 2025 - Today (9 months)
Paris, France
As a Traffic Manager at La Lourde, a company specializing in the sale of professional hardware, interior doors, and technical solutions for tradespeople and construction sector players, I developed solid expertise in qualified traffic acquisition and lead generation with high commercial potential.
Market analysis Web marketing strategy Business understanding go-to-market-strategy Communication
Angi & Camilla
E-commerce Project Assistant Manager
October 2024 - June 2025 (8 months)
Paris, France
Complete management of the e-commerce site: design, SEO, and UX optimization in the French, Italian, and UK markets. Development and optimization of digital advertising campaigns (Pinterest, Meta, Google Ads) with KPI monitoring (CPC, CPM, CTR). Market analysis and competitive intelligence.
Fnac
Marketplace Project Assistant Manager
May 2024 - August 2024 (3 months)
Paris, France
Weekly and monthly analysis of marketplace sales (revenue, margin, top products). Monitoring and optimization of third-party seller performance on the marketplace. Coordination of commercial campaigns during key periods (Christmas, Black Friday, Sales). Co-management with merchandising and acquisition teams to promote partner offers on digital channels. Creation and sending of targeted newsletters, in coordination with marketplace operations.