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Elliot LatilEL

Elliot Latil

Tracking & Data Analytics Expert | Shopify & DNVB

€800/day
1 project
Paris, FR
3-7 years

Average response time: 2 hours

Freelancer profile translated to English.
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About Elliot

I help you boost your Shopify store with 100% reliable tracking on GA4, META CAPI, Google Ads, and all your advertising platforms.

In 2024-2025, I've assisted over 10 DNVBs in France and Europe in setting up their tracking on Shopify.

Notably:
⭐️ Merci Handy
⭐️ Owari Nature
⭐️ Trone Paris
⭐️ Petrone Paris
⭐️ Flowrette
⭐️ Reglo
⭐️ Les Petites Bombes
⭐️ Haynes USA
⭐️ Elian
⭐️ Polarwise

My most requested services:

- Tracking Audit
- Tagging Plan and DataLayers
- DataLayer Installation on Shopify
- Tool Configuration (GA4)
- Server-Side GTM Tracking (Stape / Addingwell)
- Compliance and Consent Mode
- Advanced CAPI Conversion Tracking
- Data Utilization on BigQuery
- Dashboard Creation
- Strategic Support

Let's review your tracking and analytics.

Contact me!
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • ETAI
    Malt logoOn Malt
    Shopify Tracking Expert
    DIGITAL AND IT
    February 2025 - February 2025
    Completed as part of the mission:
    - Implementation of e-commerce dataLayers on the Shopify site, via Custom Pixel (checkout included)
    - Audit and correction of Microsoft Ads conversion pixels in GTM
    - Tests and debugging to ensure correct attribution of conversions to the PPC channel
    Google Tag Manager Google Analytics 4 Shopify Shopify Plus DataLayer
  • FLOWRETTE
    Shopify Tracking Expert
    RETAIL (SMALL BUSINESS)
    September 2024 - September 2024 (1 month)
    Paris, France
    ⭐️ Shopify E-commerce ⭐️

    Migration of tracking to server-side and overhaul of the data collection strategy.

    - E-commerce DataLayer
    - Server-side via Addingwell
    - Checkout Tracking
    - Meta CAPI
    - Google Ads Advanced Conversion Tracking
    - Axeptio CMP
    Shopify GTM Google Tag Manager GA4 Facebook Ads Manager Google Ads
  • Petrone Paris
    Shopify Tracking Expert
    RETAIL (SMALL BUSINESS)
    November 2024 - November 2024 (1 month)
    Paris, France
    ⭐️ Shopify E-commerce ⭐️

    Migration of tracking to server-side and overhaul of the data collection strategy.

    - E-commerce DataLayer
    - Server-side via Addingwell
    - Checkout Tracking
    - Checkout Extensibility Migration
    - Meta CAPI
    - Google Ads Advanced Conversion Tracking
    - Axeptio CMP
    Addingwell Shopify Google Tag Manager GTM Server Side Meta Business Manager Axeptio Cookies Consent Mode

Reviews

5.0

Out of 1 rating

I

Ilel

RUSH

Reviewed on 3/4/2025

Thank you Elliot for this very professional and effective support. You met all our expectations and were very responsive to our requests throughout the project. We will not hesitate to use your services again when the need arises! Thanks again!

Recommendations

AR
Fabrice CuigniezFC
Antoine Relliaud and 1 other person have recommended Elliot

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Education

  • Intensive Data Analytics Training
    Digital House
    Formation intensive de 6 mois en Data Analytics
  • Master in Marketing & Communication
    CELSA - Graduate School of Information and Communication Sciences
    2017
    Master en marketing et communication

Certifications

Skill set

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