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Elliot LatilEL

Elliot Latil

Web/Data Analyst

€600/day
Barcelona, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Elliot

I help you make your Shopify take off with 100% reliable tracking in GA4, META CAPI, Google Ads, and all your advertising platforms.

In 2024-2025, I have helped more than 10 DTC brands in France and Europe implement their tracking on Shopify.

Among them:
⭐️ Reglo
⭐️ Owari Nature
⭐️ Trone Paris
⭐️ Petrone Paris
⭐️ Flowrette
⭐️ Haynes USA
⭐️ Elian
⭐️ Polarwise

My most requested services:

🔎 Audit of your tracking
🎯 Tagging plan and dataLayers
🔧 Implementation of dataLayers on Shopify
⚙️ Configuration of tools (GA4)
🔐 Tracking with GTM server-side
⚖️ Regulatory compliance and Consent Mode
💰 Advanced conversion tracking with CAPI
🗄️ Use of your data in BigQuery
📊 Dashboard creation
🤝 Strategic support

Let's talk about your tracking.
Contact me!

Web Analytics Consultant specialized in:
Tracking for Shopify • Google Analytics (GA4) • Google Tag Manager (GTM) • GTM server-side • Shopify • Woocommerce • Tagging plan • dataLayers • Conversion Rate Optimization (CRO) • Tracking • Tag Management • Addingwell • Looker Studio • Power BI • BigQuery • GDPR • FB CAPI • Google Ads Enhanced Conversions • Shopify • Stape.io •
  • Spanish

    Native or bilingual

  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Cognizant Netcentric
    Senior Digital Analyst
    March 2025 - Today (1 year and 3 months)
    Working for Lufthansa Digital Hangar as a Digital analyst, supporting the development of the new culinary Hub and all airport customer services.
  • GTM Analytics
    Web Analytics Consultant
    September 2022 - Today (3 years and 9 months)
    Paris, France
    Developed my freelance web analytics business in 2024, providing tracking and data services to 15+ SMEs globally on my free time, with a focus on Shopify ecommerce. Managed the entire data chain: from collection and transformation to exploration, visualization, and activation.
  • Acierto.com
    Senior Digital Analyst
    August 2022 - February 2025 (2 years and 6 months)
    Barcelona, Spain
    Tasks:
    • Led GA4 implementation and migration to GTM server-side
    • Designed and deployed event tracking models
    • Managed 60+ tracking scripts across platforms
    • Reconciled online and offline data for business analysis
    • Ensured data accuracy for A/B testing with VWO
    • Provided ad-hoc analyses to support stakeholder decision-making
    • Conducted testing, debugging, and documentation for tracking and analytics solutions

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Education

  • SEO: Keyword Strategy Local SEO Tealium iQ - Product Certification SQL Fundamentals
    SEO: Keyword Strategy Local SEO Tealium iQ - Product Certification SQL Fundamentals
  • Master's degree
    IFP - French Press Institute
    2017
    Master's degree

Skill set

Categories