Freelancer profile translated to English.
Back to original languageAbout Ella
The product is your biggest asset. I help you make it a strategic strength.
Since 2010, I have been working in the fashion and luxury industry. After a Master's in Fashion, Lifestyle & Luxury Marketing, I joined the sector's leading groups (LVMH, Richemont, Puig, Li&Fung) as well as designer houses, in collection development and product management.
These years have given me a solid foundation: understanding a constantly changing market in depth, identifying trends before they explode, building products consistent with a brand's DNA, and transforming creative ideas into commercial successes.
In 2018, I went freelance.
And I quickly realized one thing: at a time when everyone is talking about communication and social media, many brands have forgotten that their primary growth lever... is their products.
Communication attracts.
Product converts, retains, and grows revenue.
A successful collection must therefore strengthen your branding, enhance your notoriety, meet your target audience's expectations, and build customer loyalty.
👉 What I do today:
- Sales analysis
- Market, competition & trend research
- Collection plan strategy
- Product & collection development
- Pricing
Objective: create desirable products that generate growth.
📩 Are you developing a fashion brand?
Write to me and explain your needs: I study each project carefully.
Italian
Basic
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Wild MaleeCollection & Product Development ConsultantFASHION AND COSMETICSJanuary 2022 - Today (4 years and 7 months)I help accessory brands develop their collections and revenue through product development.- Sales analysis- Trend & market analysis- Collection plan- Pricing
- Facette
On Malt
Brand Creation Consulting - Product DevelopmentMarch 2022 - March 2022Video consulting session (1h-1h30): advice for launching a ready-to-wear brand=> understand how the textile industry works=> understand the product and collection development process=> understand textile industry professions=> understand the collection calendar=> answer questions and guide on the next key steps for brand development - Claudine À ParisCollection and Brand Development ConsultantFASHION AND COSMETICSJanuary 2018 - July 2018 (6 months)Paris, FranceClaudine à Paris is a young Parisian fine jewelry brand:Internal mission to help with:- Setting up collections (product offering structure, development with manufacturers, pricing)- Developing the brand's universe- Making the brand known to a professional network
Reviews
Charlotte
Facette
Reviewed on 3/4/2022
Ella's proposed session format is well-thought-out and serves as a basis for discussion, which was great because we were able to cover all my questions. Ella answers them using her already considerable experience; it's very interesting and instructive. And she's very pleasant, which facilitates conversation :) Thank you Ella for all your advice!
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Education
- Bachelor's degree Fashion businessUQAM2013Echange étudiant - Montréal, Canada.
- Master's degree, Fashion, Luxury and Lifestyle with honorsMod'Art International2014