Ella Maggs

Managed multi-million-dollar paid social campaigns across luxury fashion brands such as Khy by Kyle Jenner, Aje, SIR the Label, Lioness, and bassike. Led A/B testing and performance optimisation,

graphic design

continuously experimenting with newtools and campaign types. Provided in-depth data analysis and reporting, translating insights into actionable recommendations. Drove a strong focus on creative strategy and analysis, ensuring content diversity and effectiveness.

Managed $400-700K/month in paid media spend across multiple digital channels. Led efforts to growthe brand by increasing new customer acquisition, with a strong focus on scaling acquisition campaigns, refining audience segmentation, and optimising conversion funnels while maintaining healthy sales metrics. Focused on creative diversity and A/B testing, experimenting with different ad formats and messaging.

Led the Paid Social department, managing strategy and execution while overseeing a team of two part-time graduates. Pitched to prospective clients, presenting social strategies and campaign opportunities to secure new business. Specialised in client retention, campaign diversification, and revenue growth strategies.