Freelancer profile translated to English.

Description

Digital marketing professional with over 5 years of experience, specializing in managing targeted advertising on Facebook and Instagram, and optimizing digital strategies. Self-taught, I stay constantly updated on marketing trends and am passionate about helping businesses improve their performance and return on investment.

Professional Experience

January 2019 – Present

- Creation and management of advertising campaigns on Facebook and Instagram for various clients.

- Development of personalized digital strategies to maximize business performance and profitability.

- Reduction of cost per acquisition from €70 to €3-7 by optimizing ads and sales funnels.

- Continuous data analysis to adjust campaigns and improve results.

- Support for small and medium-sized businesses in their digital transition.

- Management of online advertising and improvement of conversion rates.

- Training of internal teams on the use of Facebook and Instagram advertising tools.

Clients and Projects:

Applications: Ubeauty, Diplago, Kalendes

Online Sales: La P'tite Chipeuse, La Boite de Magie, Qtie Store, Fadade Bijoux

Training Centers: Le Monde des Coiffeurs, Educattitude, Nedko Pozvantov

Services: permanent makeup, photographers, real estate agents, psychologists, manicurists, makeup artists, children's entertainers

Key Skills:

- Facebook and Instagram Advertising Management

- Digital Strategy Optimization

- Data Analysis and KPI Monitoring

- Advertising Cost Reduction

- Knowledge of the latest digital marketing trends

Languages:

French (fluent)

Russian (native)

English (advanced)

Industry field of expertise

Languages

Russian
Native or bilingual
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Toulouse (up to 30km)

DIPLAGO
Diplago - Meta Ads Specialist
SOFTWARE PUBLISHING
July 2024 - Today (2 years and 1 month)
Paris, France
Since July 2024, I have been collaborating with Diplago, a French startup, to expand its user base and support its growth. The project has two key objectives: increase app downloads in specific regions of France and attract beauty professionals and salons to register on the platform. Currently, the cost per download ranges between €2 and €4.

As an advertising specialist, my role is to maintain a low download cost, encourage user return to the app, and quickly adapt to new promotional strategies as the market evolves. By closely monitoring performance data, optimizing targeting criteria, and exploring innovative advertising formats, I contribute to the continuous improvement of Diplago's marketing efforts, fostering sustainable user acquisition and long-term engagement.
Meta Ads Data Analysis Scaling Facebook Advertising Facebook Marketing
Kalendes
Meta Ads Specialist - Kalendes Project
HEALTH AND WELLNESS
September 2023 - Today (2 years and 10 months)
Paris, France
I have been collaborating with Kalendes since 2023, an innovative platform dedicated to appointment management and optimization for beauty professionals, to implement and manage their META (Facebook/Instagram Ads) advertising campaigns.

Tasks Performed:

- Creation and management of targeted advertising campaigns to recruit new clients in the beauty sector.
- Implementation of strategies adapted to different targets (beauty salons, independent professionals) to maximize campaign performance.
- Testing and optimization of various advertising formats (videos, carousels, images) to reach the right audiences.
- Monitoring and analysis of advertising performance, with regular adjustments to improve ROI.

Results:

- Cost per prospect: Between €15 and €25.
- Customer conversion cost: Between €100 and €150.
- Significant increase in visibility and registrations on Kalendes through innovative and adapted approaches.
Advertising Facebook Ads Meta Ads Meta Ads Facebook Advertising
Le Monde des Coiffeurs
Meta Ads Specialist - Le Monde des Coiffeurs
EDUCATION AND E-LEARNING
November 2022 - October 2024 (1 year and 11 months)
Toulouse, France
Since 2022, I have been supporting Le Monde des Coiffeurs, a training center for hairdressing professionals, in their digital strategy and META (Facebook/Instagram Ads) advertising campaigns. My role has evolved over time to meet their growing needs in advertising performance.

Missions Performed:

- Personalized Instagram Training: I started by training the team on using Instagram to grow their community and strengthen their brand image.
- Targeted Advertising Management: Implementation and optimization of advertising campaigns to promote their in-person training and online offers.
- Various Advertising Strategies:
- Targeted campaigns to attract hairdressers interested in specific training courses.
- Launch and promotion of an online training video, generating a quick return on investment.

Results Achieved:

Significant reduction in cost per prospect:
- Initially €50-€70.
- Reduced to €15 after 3 months of collaboration.
- Stabilized at €7-€10 within a year.
- Optimization of campaigns to achieve a balance between qualified lead volume and advertising investment profitability.
Meta Ads Facebook Advertising Data Analysis Instagram Advertising Facebook Ads