Freelancer profile translated to English.
Back to original languageAbout Ella
My mission is tohelp you optimize your strategic decisions through market research and data analysis.
For over 10 years, I've had the pleasure of conducting market research andmaking data speakto optimize the performance of brands and distributors. Over the years, I've supported companies such as Fleury Michon, Kantar, Nescafé, Red Bull, and BNP.
Feel free to contact me to discuss your challenges and see how I can assist you!
English
Fluent
French
Native or bilingual
Can work on-site
Paris 16e Arrondissement (up to 50km)
Experience
- Fleury Michon LS
On Malt
Project Manager, Consumer & Shopper InsightsAGRICULTURESeptember 2025 - February 2026 (5 months)• Managed ad hoc studies to inform strategic decision-making• Centralized and synthesized consumer and shopper data to build a unified customer view and strengthen brand strategy• Produced insights and recommendations to guide marketing decisions by decision-making bodies• Continuously monitored consumer trends, testing methodologies, and emerging technologies• Strengthened internal insight culture through sharing and cross-functional alignment initiatives - SNCF VoyageursMarket & Customer Insights ManagerTRANSPORTATIONJanuary 2024 - June 2024 (5 months)Paris, France• Defined and implemented immediate and ongoing customer satisfaction study frameworks (ad hoc, recurring, DIY)• Produced strategic insights and identified business opportunities• Hybridized data sources (customer purchase data, studies) to enhance customer understanding• Developed market segmentations and customer personas• Cultivated a customer-centric approach among business teams• Made data available and valuable through Power BI
- KantarBrand Health Tracking ConsultantCONSULTING AND AUDITSJuly 2024 - May 2025 (10 months)Bezons, France• Deployed brand tracking for Nescafé, Starbucks, and Nescafé Dolce Gusto brands in 60 countries• Analyzed brand equity to guide marketing investments• Identified strengths and areas for improvement against competitors• Measured performance on key indicators (awareness, consideration, purchase intention, conversion)• Presented strategic recommendations to optimize brand performance
Reviews
Rémi
Malt community SA
Reviewed on 3/9/2023
I worked with Ella on a data analysis project for our awareness study this year and was fully satisfied with the work done. She was able to highlight important data and make the data intelligible for a broad understanding of the document by our teams. Ella quickly understood our challenges and proposed a final document in line with our expectations.
AD
Account deleted
Reviewed on 9/2/2021
Ella was committed, organized, with great professional curiosity and good interpersonal skills! Thanks for the collaboration.
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Education
- Master 2 International Management, Marketing OptionEcole Supérieure de Gestion2009Commerce International, Marketing, Statistiques, Gestion financière, Analyse financière, Géopolitique, Distribution
- Bachelor's Degree in Economics and Social AdministrationUniversité Paris 102006Gestion financière, Statistiques, Macro et Micro économie, Economie Internationale, Droit des affaires, Droit privé, Droit public, Droit constitutionnel, Sociologie, Ethnologie