Freelancer profile translated to English.
Back to original languageAbout Ella
My mission is tohelp you optimize your strategic decisions through market research and data analysis.
For over 10 years, I have had the pleasure of conducting market research andmaking data speakto optimize the performance of brands and retailers. During these years, I have supported groups such as Fleury Michon, Kantar, Nescafé, Red Bull, BNP.
Do not hesitate to contact me to discuss your challenges and see how I can support you!
English
Fluent
French
Native or bilingual
Can work on-site
Paris 16e Arrondissement (up to 50km)
Experience
- Fleury Michon LS
On Malt
Project Manager Consumer & Shopper StudiesAGRICULTURESeptember 2025 - February 2026 (5 months)• Management of ad hoc studies to inform strategic decision-making• Centralization and synthesis of consumer and shopper data to build a unified customer vision and strengthen brand strategy• Production of insights and recommendations to guide the marketing decisions of decision-making bodies• Continuous monitoring of consumer trends, testing methodologies, and emerging technologies• Strengthening internal insight culture through cross-functional sharing and alignment initiatives - SNCF VoyageursMarket & Customer Insights ManagerTRANSPORTATIONJanuary 2024 - June 2024 (5 months)Paris, France• Definition and implementation of study frameworks (ad hoc, recurring, DIY)• Production of strategic insights and identification of business opportunities• Hybridization of data sources (customer purchase data, studies) to deepen customer understanding• Development of market segmentations and customer personas• Acculturation of business teams to a customer-centric approach• Making data available and valuable through Power BI
- NescaféBrand Health Tracking ConsultantAGRICULTUREJuly 2024 - May 2025 (10 months)Bezons, France• Deployment of brand tracking for Nescafé, Starbucks, Nescafé Dolce Gusto brands in 60 countries• Analysis of brand equity to guide marketing investments• Identification of strengths and areas for improvement against competition• Measurement of performance on key indicators (awareness, consideration, purchase intention, conversion)• Presentation of strategic recommendations to optimize brand performance
Reviews
Rémi
Malt community SA
Reviewed on 3/9/2023
I worked with Ella on a data analysis project for our awareness study this year and was fully satisfied with the work done. She managed to highlight the important data and make the data intelligible to allow broad understanding of the document by our teams. Ella quickly understood our challenges and proposed a final document in line with our expectations.
AD
Account deleted
Reviewed on 9/2/2021
Ella was dedicated, organized with great professional curiosity and good interpersonal skills! Thanks for the collaboration.
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Education
- Master 2 International Management, Marketing OptionEcole Supérieure de Gestion2009Commerce International, Marketing, Statistiques, Gestion financière, Analyse financière, Géopolitique, Distribution
- Bachelor's degree in Economic and Social AdministrationUniversité Paris 102006Gestion financière, Statistiques, Macro et Micro économie, Economie Internationale, Droit des affaires, Droit privé, Droit public, Droit constitutionnel, Sociologie, Ethnologie