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Ella FareauEF

Ella Fareau

Senior Marketing Manager

€450/day
Paris, FR
8-15 years
Branding & Identity
Storytelling
Social Media
Web Marketing Strategy
Positioning Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Ella

  • English

    Native or bilingual

  • Hebrew

    Native or bilingual

  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Sency
    Senior Marketing Manager
    January 2022 - January 2025 (3 years)
    • Development and management of the brand strategy: positioning, message platform, storytelling, and SEO content creation for the website and blog.
    • Definition and management of the social media strategy, editorial calendar, and influencer collaborations to enhance brand awareness.
    • Management of product marketing and go-to-market launches, in line with acquisition, activation, and growth objectives.
    • Structuring and optimization of the marketing and sales funnel: onboarding, email nurturing campaigns, and conversion pipeline support.
    • Implementation of multi-channel acquisition campaigns: Google Ads, social ads, Apple Search Ads (ASA), and outbound marketing activities.
    • Advanced use of AI tools to automate, optimize, and improve the efficiency of marketing operations.
  • Wix
    Product Marketing Manager
    January 2021 - January 2022 (1 year)
    • Management of the go-to-market strategy for Wix AI Builder, with continuous optimization of onboarding based on data analysis, user research, and iterative A/B testing.
    • Coordination of cross-functional teams (product, design, marketing) to create and deploy high-impact marketing assets aligned with growth and conversion objectives.
  • Wix
    Marketing & Brand Specialist
    January 2020 - January 2021 (1 year)
    Management of marketing initiatives for the French market in collaboration with the International Growth team. Development of strategic partnerships, influencer activation, and press release writing to maximize campaign performance and brand visibility.
Check out Ella's experience

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Education

  • Master 2 Integrated Marketing Communication (N°
    PARIS DAUPHINE UNIVERSITY
    2014
    Master 2 Integrated Marketing Communication (N°
  • Bachelor Degree Business
    UNIVERSITY OF QUEBEC IN MONTREAL
    2011
    Bachelor Degree Business

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