Freelancer profile translated to English.

Description

Hello dear Malt community!

I am Elke and currently live in Hamburg. I am a passionate Digital Marketing Manager with over 15 years of experience in Display Advertising, Paid Social, Google Ads, Sports Marketing, Sponsoring, and Business Development. Throughout my career, I have had the opportunity to work with exciting, diverse companies, from small and large, sometimes fast-growing startups, to agencies, and even associations/companies with a long history.

Friends and colleagues describe me as a motivating and positive personality, always striving to push boundaries and continue learning. I am resilient in stressful situations and an efficient, organized, loyal team player and leader.

Privately, I also enjoy pushing my limits through sports. My heart beats for endurance sports. Running, cycling (road bike & gravel), swimming, but also yoga, water sports, etc. I have run several ultra-marathons and marathons, regularly compete in triathlons, and organize my own Gravel Bike Camp with my partner. So far, four camps have been held with great success.

I look forward to hearing from you!

Best regards

Elke

Industry field of expertise

Languages

English
Fluent
German
Native or bilingual

Workplace preferences

Can work on-site

Hamburg (up to 20km)

lululemon
Brand Ambassador
SPORTS
July 2024 - March 2026 (1 year and 8 months)
Hamburg, Germany
Running Ambassador at the lululemon Hamburg Store.
Organization and execution of the weekly Run Club and other activations in collaboration with the local lululemon store team. Representing the brand at talks and workshops – as an active link between the community and lululemon.
Social Media Content Sports Sports Marketing Brand Ambassador Organizational Management
BESTMOOD Active Lifestyle AG
Senior Manager Marketing & Communications
TRAVEL AND TOURISM
November 2023 - April 2026 (2 years and 5 months)
Hamburg, Germany
Digital Marketing, Project Management Cycling Camps, Website Management, Social Media Management, Sponsoring

Digital Performance Marketing - strategy & analysis, budget planning, campaign, tracking & tool setup, Social Media Management, Performance Ads creation, Website Optimization (SEO, performance), Newsletter, Google Ads & Meta Ads, Sponsorships & Partner Management.

Project Manager Cycling Camps: MyCyclingCamp Women only & ROADBIKE Camp (50-80 participants + team), 360° coordination pre/during/post event.
Digital Marketing Social Media Content Sponsoring Project Management Meta Ads
Vegan Gravel Camp
Co-Founder Vegan Gravel Camp
SPORTS
December 2020 - Today (5 years and 7 months)
Hamburg, Germany
There are already enough luxurious cycling camps and training trips abroad. So we thought, why not do something nearby ourselves? And with really good vegan food, not just any alternatives from the buffet. We love gravel biking, good food, and having a good time together.
Sponsoring Event Planning Social Media WordPress Project Management