About Elizaveta
French
Native or bilingual
Russian
Native or bilingual
English
Fluent
Italian
Conversational
Experience
- Agence VetaDigital & CRM Project ManagerSOCIAL NETWORKSSeptember 2023 - Today (2 years and 10 months)Cannes, France**Clients**: L'Oréal (Lancôme, Miu Miu), Naos (Bioderma, Institut Esthederm, Etat Pur), Supalta, Yomoni, CRM ParisProject Management• Planning and definition of timelines• Monitoring and coordination of on & offline projects• Coordination from brief to final reportingDigital Strategy• Definition of digital strategy• Monitoring / benchmarking• Creation of editorial calendarSocial Media | Influencer Marketing• Creation of organic & paid campaigns on Facebook, LinkedIn, Instagram, TikTok• Management of Influencer campaigns• Community managementEmail Marketing / CRM• Definition of automated and one-shot customer journeys (Welcome, Inactive, Cross-sell, Referral...)• Creation of campaigns & workflows (Dartagnan, Marigold (formerly Selligent), Customer.io)• Performance analysis & recommendations
- L'Oréal FranceCRM ManagerFASHION AND COSMETICSJuly 2025 - March 2026 (8 months)Paris, France
- Creation of Lancôme France newsletters and SMS on Dartagnan
- Optimization of trigger journeys
- Creation of trigger campaigns
- Overhaul of loyalty program triggers
- YomoniCRM ManagerBANKING AND INSURANCEOctober 2024 - May 2025 (7 months)Paris, FranceYomoni, the French leader in online savings management.
- Implementation of automated dashboards & reporting
- Data cleaning & validation
- Identification & implementation of segmentation
- Customer journey redesign
- Implementation of triggers (prospects & customers: welcoming, cross-sell, loyalty, referral)
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Education
- Grande École Program - Marketing Business Development SpecializationInseec Business School2020
- BTS CommunicationSaint-Louis Saint-Bruno2017