Elizabet Krajinovic

Implementation of the social media strategy for Instagram and Facebook in line with brand and company goals. Creation and editing of photo, video, and Reels content to ensure a consistent visual identity. Planning and optimization of paid campaigns via Meta Ads Manager to increase reach and conversions. Monitoring relevant KPIs and deriving performance insights for marketing and revenue teams. Community management and support of campaigns to promote direct bookings.

Optimization of occupancy and pricing strategies through dynamic control and channel management. Ensuring correct rates and availability in reservation systems. Collaboration with revenue and front office teams on promotions and distribution activities.

Management of social media channels (Instagram, Facebook, Pinterest), including planning and publishing content. Community management and interaction with users. Creation of visual content (photo, video, Reels) and support in copywriting. Planning and optimization of Meta Ads campaigns for promotions and sales goals. Coordination of influencer collaborations and partnerships.