About Elisha
I am an online reputation manager and SEO content strategist working under the Reputableo brand. I work with independent consultants, lawyers, doctors, and specialist practitioners who want to control their online presence, protect their professional reputation, and attract better clients through search.
In 2026, what Google shows about you and what ChatGPT says about you are equally important. I build both simultaneously. My work covers the full ORM and SEO stack: presence audits, search result suppression, Google Business Profile optimisation, SEO content writing, AI search visibility (GEO), entity signal building, and ongoing monthly retainers.
Every engagement starts with a structured presence audit covering 8 areas including AI platform status -- so the strategy is built on real data rather than assumptions. I write all content with a documented SEO brief, HowTo or FAQPage schema, and writer's notes explaining every strategic decision.
I am based in Nairobi and work with professional services clients globally, with a focus on the UK, EU, and US markets.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- ReputableoOnline Reputation Manager and SEO Content StrategistDIGITAL AND ITFebruary 2024 - Today (2 years and 6 months)I am an online reputation manager and SEO content strategist working under the Reputableo brand. I work with independent consultants, lawyers, doctors, and specialist practitioners who want to control their online presence, protect their professional reputation, and attract better clients through search.In 2026, what Google shows about you and what ChatGPT says about you are equally important. I build both simultaneously.My work covers the full ORM and SEO stack:
- Presence audits
- Search result suppression
- Google Business Profile optimisation
- SEO content writing
- AI search visibility (GEO)
- Entity signal building
- And ongoing monthly retainers.
Every engagement starts with a structured presence audit covering 8 areas, including AI platform status. That means the strategy is built on real data rather than assumptions.I write all content with a documented SEO brief, HowTo or FAQPage schema, and writer's notes explaining every strategic decision.I work with professional services clients globally, with a focus on the UK, EU, and US markets. - ReputableoFounder and ORM StrategistFebruary 2024 - Today (2 years and 6 months)
- Founded and launched Reputableo, an ORM and SEO content strategy practice serving consultants, lawyers, doctors, and specialist professionals across the US, UK, EU, and Africa.
- Developed a proprietary 8-area presence audit methodology covering search visibility, website performance, Google Business Profile, review profile, LinkedIn, and AI search presence (ChatGPT, Perplexity, Google AI Overviews).
- Delivered search result suppression campaigns achieving meaningful SERP improvement within 60-90 days through authoritative content deployment and entity signal building.
- Corrected AI hallucinations for clients whose ChatGPT and Perplexity responses described outdated roles, previous employers, or misattributed content. All corrected within 4-8 weeks of entity signal work.
- Produced SEO content cluster architectures for professional services firms. Every article delivered with a 14-field SEO brief, schema recommendations, and documented writer's notes.
- Built a 10-post topical authority cluster on reputableo.com covering technical SEO, entity SEO, GEO, AI Overview optimisation, topical authority, and SERP suppression strategy.
- Developed a full business toolkit, including a self-contained presence audit tool, SEO brief and writer's note generator, and a client management system.
- Independent ConsultingSEO and Digital Marketing SpecialistApril 2015 - February 2024 (8 years and 10 months)
- Delivered technical SEO audits identifying crawlability issues, Core Web Vitals failures, schema gaps, and indexation problems for small and medium-sized businesses.
- Managed Google Business Profile optimisation for local businesses, including category optimisation, citation consistency audits, and review generation strategies.
- Produced SEO-optimised content for professional services clients: long-form blog posts, landing pages, and thought leadership articles.
- Content keyword research, content gap analysis, and internal linking architecture planning for clients in legal, medical, and consulting sectors.
- Monitored and managed online brand mentions using Google Alerts and monitoring tools, responding to emerging reputation risks for retained clients.
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Education
- Bachelor of ArtsMoi University2012