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Elise TritzET

Elise Tritz

Supermalter

E-commerce Consultant | Magento | Akeneo | Data

€450/day
Paris, FR
3-7 years
E-commerce
CMS
Data & digital performance
Magento
Webmarketing strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Elise

E-commerce consultant specializing in Magento (Adobe Commerce) content management, product catalog structuring, and data quality via PIM.

I assist brands and companies in developing and optimizing their e-commerce strategies: CMS content management, product catalog structuring, and data quality improvement.

With several years of experience in international and multi-brand environments, I am involved in both strategic scoping and operational implementation missions.

I bring my clients:
  • Clear and efficient product catalog structuring
  • Improved data quality and consistency in e-commerce tools
  • Smooth CMS content management on Magento / Adobe Commerce
  • Effective coordination between business, technical teams, and partners
  • I notably work with the Magento (Adobe Commerce) and Akeneo (PIM) ecosystems.

Types of projects and deliverables:
  • Structuring and optimizing product catalogs
  • Improving product data quality
  • Implementing or optimizing a PIM (Akeneo)
  • Integrating and managing CMS content on Magento
  • Optimizing and enriching product sheets
  • Coordinating product launches and multi-brand catalog go-lives
  • Auditing and providing recommendations to improve catalog and content organization

I undertake missions for auditing, scoping, or operational support, as well as accompanying e-commerce projects over the long term.
E-commerce
Luxury Goods
Fashion and Cosmetics
Retail (Small Business)

  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Association Elvis My Happiness
    Creation and continuous optimization of a WordPress site (SEO + structure + maintenance)
    CIVIC AND SOCIAL ORGANIZATIONS
    January 2026 - Today (5 months)
    Paris, France
    Complete realization of a WordPress site for an association, from technical setup to content and back-office organization to facilitate daily management by association members.

    The project involved building a clear and scalable structure enabling the association to have a functional, readable, and easy-to-administer site without advanced technical skills.

    I designed the site architecture by organizing the main pages according to the association's and target audience's needs, then structured the back-office to make content addition and modification accessible and intuitive.

    Particular attention was paid to the content organization logic to allow for progressive evolution of the site over time.

    Additionally, I formulated several content improvement recommendations and proposed avenues for developing new pages based on frequently asked questions by internet users related to the site's theme, to support the association in progressively improving its visibility.

    Actions taken
    • Installation and complete configuration of the WordPress site
    • Construction of the page architecture
    • Implementation of the navigation structure
    • Organization of the back-office for autonomous management by the association
    • Creation and structuring of main pages
    • Implementation of a simple and scalable content management logic
    • Support in site onboarding
    • Content improvement recommendations
    • Suggestions for new pages useful to visitors
    • Basic SEO optimizations to support site visibility
    Results
    • Structured site ready for autonomous administration
    • Clear navigation for visitors
    • Organized and accessible back-office
    • Solid technical foundation for site evolution
    • Initial optimizations to support natural referencing
    Wordpress CMS website redesign SEO Content creation
  • Lagardère Travel Retail
    Brand Content Manager & SEO
    RETAIL (SMALL BUSINESS)
    November 2022 - December 2025 (3 years and 1 month)
    Levallois-Perret, France
    As Brand Content Manager & SEO at Lagardère Travel Retail, I contributed to the management of redesign and optimization projects for several international Duty Free e-commerce sites, focusing on CMS page structuring, content quality, and digital deliverable tracking in a multi-market environment.

    I ensured coordination between local marketing teams, technical teams, and external partners to guarantee content compliance, integration quality, and go-live validation.

    Actions taken
    • Participation in the management of international e-commerce site redesign projects
    • Creation and optimization of CMS pages on Magento
    • Content structuring to improve user journeys
    • Preparation, monitoring, and validation of digital deliverables
    • Performing functional tests before production launch
    • Monitoring the consistency of e-commerce activations with over 500 brands
    • Contribution to the improvement of multi-market content
    • Participation in the development of an internal tool for automating product translations
    • Page optimization for better natural referencing (SEO)
    • Structuring and ensuring the reliability of product data via Akeneo (PIM)
    • Analysis of KPIs and data (traffic, engagement, conversion)
    • Improvement of product sheets and customer experience
    CMS Akeneo Magento E-commerce Project coordination
  • Fnac Darty
    E-commerce Project Manager
    RETAIL (LARGE RETAILERS)
    March 2020 - November 2022 (2 years and 8 months)
    Ivry-sur-Seine, France
    As E-commerce Project Manager at Fnac Darty, I contributed to improving the quality of product sheets and managing e-commerce launches in coordination with internal teams, partner brands, and external service providers.

    I notably implemented a product content optimization strategy aimed at strengthening the completeness of data essential for e-commerce performance (technical information, visuals, mandatory attributes) to enhance product visibility and user experience.

    In this context, I designed an automated dashboard to quickly identify missing priority data on product sheets and facilitate operational monitoring of corrective actions by the teams.

    I also coordinated product launches and managed project priorities to ensure deadlines were met and go-lives were of high quality.

    Actions taken
    • Implementation of a product sheet quality improvement strategy
    • Design of an automated dashboard for monitoring missing mandatory data
    • Identification and prioritization of high e-commerce value optimizations
    • Coordination of product launches with internal teams and partner brands
    • Indirect management of external service providers
    • Structuring of continuous content improvement processes
    • Analysis of product sheet digital performance
    Results
    • Improved completeness of product sheets (Enhanced customer experience on the site)
    • Better visibility of data priorities for teams
    • Smoother coordination of multi-stakeholder product launches
    PIM E-commerce Product catalog management Data management & repositories (MDM, data quality) digital marketing
Check out Elise's experience

Recommendations

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Estelle Guerard and 1 other person have recommended Elise

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Education

  • Grande École Degree – Master in Management, specialization Digital Marketing
    INSEEC BUSINESS SCHOOL
    2019

Certifications

Skill set

Jira/Confluence
Branding
Marketing Analytics
Digital project management
SEO
Akeneo
Data analysis

Categories