Freelancer profile translated to English.
Back to original languageAbout Elise
Freelance retail designer specializing in luxury, cosmetics, and skincare for 5 years, I design pop-ups, stages, furniture, POS displays, and guidelines. I started in retail design agencies, and since then, I have been working exclusively for Houses/brands (Chanel, Kérastase, L'Oréal Paris). Creative, sensitive, and rigorous with a strong attention to detail, I remain at your disposal for any information requests and/or quotes.
(Master's degree from Strate Ecole de Design in Spaces + double degree Master's from Grenoble Ecole de Management)
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- L'Oréal - TR CPDRetail DesignerLUXURY GOODSJune 2024 - Today (1 year and 11 months)Levallois-Perret, FrancePOP-UP + STAGE + POS DISPLAY + GUIDELINES- Adapt DMI marketing concept to design at various scales: from POS display format to the architectural scale of the pop-up.- Drive creative direction complementary to the DMI marketing brief.- Creation and adaptation of elements in 2D and 3D.- Conception of guidelines for new brand identity architecture & retail design(Tax Free, Summer animation, Lunar New Year animation, Holidays Animation, exclusive artist partnership animation, etc.)
- L'Oréal - KerastaseRetail Designer - Project ManagerLUXURY GOODSMarch 2022 - March 2024 (1 year and 11 months)Levallois-Perret, FranceSTAGE + POS DISPLAY + GUIDELINESRANGE LAUNCHES- Create Retail Design & VM direction for each launch based on the marketing brief.- Develop POS display and Retail design series for launches in 2D & 3D.- Produce Retail Design guidelines sent to regions.- Act as an intermediary between regions and DMI, and manage the translation and production of signage.- Produce planograms and manage their online implementation.BRAND INTRODUCTION IN BEAUTY STORE- Drive and design VM for Sephora gondolas.- Build the framework for Beauty Store - Sephora guidelines.TEMPORARY SCENOGRAPHIES- Create Retail Design & VM direction.- Produce 2D & 3D for visualization and manufacturing.- Source materials, oversee production development and installation.NEW RETAIL DESIGN BRAND IDENTITY FLAGSHIP- Support the Retail Design agency.- Create direction and develop VM for the central table.- Produce cropping and visual options throughout the flagship.STRUCTURE & TEAM- Organize and build team database.- Create welcome pack for new joiners.- Train and supervise interns and new joiners.
- ApanacheRetail designerLUXURY GOODSJanuary 2022 - March 2022 (2 months)- Project manager for luxury cosmetic and spirits brands.- Lead projects for the eco-responsible design of permanent furniture and model its elements according to technical plans.- Lead the modeled update of a backwall according to chosen aesthetic directions, as well as its planogram.- Within a team of three designers, participate in the design (creative proposals and modeling) of an emblematic permanent boutique space and its experience.
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Education
- Master Grande Ecole ManagementGrenoble Ecole de Management20183è année de spécialisations . Management de la relation client par Daniel Ray, Digital marketing, Sensory Marketing, Humanitarian development et Stratégie. 2è année d'intégration . Business Strategy, Human resources management, Business law, Business finance.
- Master Industrial Design specializing in SpacesStrate Ecole de Design20195 - 4è années . Design d'espaces . Répondre à des problématique centrées sur l'utilisateur avec créativité, dessins techniques et modélisation 3D. Espaces incluant : boutique, EHPAD, aéroport, espaces de travail. Mémoire et projet de fin d'étude "Discrétion et singularités". 3è année . Retail design . Créer l'expérience unique dédiée à une marque et ses produits à partir d'une réflexion expérience utilisateur, incluant sensibilité aux matériaux, dessins techniques et modélisation 3D. 1è - 2è années . Global design . Apprendre à développer empathie et créativité.
Skill set
Categories
- Other