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Elise RabiotER

Elise Rabiot

Part-time CMO I Growth Marketing Consultant

€850/day
Bordeaux, FR
15+ years
Marketing Strategy
Positioning Strategy
AARRR Framework
Go-to-market Strategy
Outbound Marketing

Average response time: 1 hour

Freelancer profile translated to English.
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About Elise

-> +15 years of experience in digital & e-commerce within:
. large groups (SFR, Orange)
. start-ups (Oui-sncf.com, Ridespirit (board sports), Guide des Loisirs (gift boxes)
. consulting firm (Kurt Salmon, formerly Deloitte)

-> Freelance for 8 years:
. with start-ups, SMEs, mid-cap companies
. definition, prioritization, implementation, optimization of digital strategy & growth
. marketing plan & execution in part-time mode
. Consulting / Part-Time / Advisory
. Mentor Skema Entrepreneurs

-> my strengths:
. product / marketing / sales skills
. corporate and start-up experience (political issues, budgets, different projects)
. challenging 360° vision for clients
. curiosity & taste for learning (regular training)

-> my areas of expertise:
. Digital Strategy, Digital Marketing, Growth Marketing
. Product Owner management, Project Management, CX, Roadmap
. E-commerce, M-commerce, Omnichannel
. Merchandising, Sales Promotion, Content Management, Personalization
. Partnerships, Business Development, Lead Generation, Outreach
. Direct team management (+10) or matrix management
. Management of external agencies (+5 years)

-> my aspirations: to invest myself with clients:
. passionate about their digital products/services and their customers
. keen to benefit from insightful external advice
. preferred sectors: EdTech, HRTech, Health, Sports, Training

-> my latest training courses:
. No Code & AI in 2024
. LinkedIn Copywriting in 2024
. Self-knowledge in 2024
. Growth Hacking in 2018 and 2020
. continuous learning on many topics (UX, SEO...)

-> my personal qualities: team spirit, customer focus, multitasking ability, tenacity, results-oriented, creativity

-> my tools: Asana, Slack, Notion, Semrush, Balsamiq, Webflow, Figma, Woocommerce, Wordpress, Hubspot, LaGrowthMachine, Pharow, Notion, Airtable, ChatGPT, Noota

  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

  • French

    Native or bilingual

Can work on-site
Bordeaux (up to 10km), Paris (up to 10km)

Experience

  • ETWEBERA
    Digital Strategy, E-commerce & Growth Marketing Consultant I President
    CONSULTING AND AUDITS
    January 2018 - Today (8 years and 7 months)
    Bordeaux, Nouvelle-Aquitaine, France
    Consulting in digital strategy, e-commerce, digital transformation:
    - 360° audit & diagnosis of digital presence (website & mobile, social media)
    - Definition of a digital strategy plan with prioritization of recommendations
    - Implementation of dashboards & online business KPIs (GA dashboards)
    - Digital competitive intelligence
    - Customer Journey Map, Value Proposition, Personas
    - SEO Audit & Optimization
    - Complete website redesign (WordPress, Woocommerce, custom...)
    - Functional scoping (writing functional specifications)
    - Wireframe design
    - Definition / Validation of digital charter (graphic design, typography...)
    - Management of client internal teams and/or multidisciplinary external providers (Art Directors, designers, Developers, IT, copywriters...)
    - Project Management
    - SEA, Outreach
    - Development of digital partnerships, presence on marketplaces
    - Digital acculturation
    - Part-time CMO
    Consulting E-commerce Web Marketing Strategy Digital Strategy Web Marketing Project Management Growth Hacking Audit SEO Audit Vendor Management SEO SEA Google Analytics SEMrush Facebook Ads
  • KinderApp
    Co-founder KinderApp
    HEALTH AND WELLNESS
    June 2015 - December 2021 (6 years and 7 months)
    Paris
    Kinder App is an app that allows couples to find the future name of their baby together.
    We started this project with my partner when he was attending Le Wagon. We combined our skills and product vision to design the 1st matching app for baby names (inspired by dating sites). We had thousands of users and used this app to find names for our 2 children. This project has always remained a side project but has been exciting.
    Mobile Application Data Analysis Social Media ASO SEO SEA
  • SFR
    Digital Partnership Development Manager / Head of Digital Web & Sales
    TELECOMMUNICATIONS
    April 2015 - December 2017 (2 years and 8 months)
    Saint-Denis Area, France
    Develop new distribution channels for SFR's consumer offers in the B2C and B2B2C markets. Build & test digital and multi-channel partnerships.

    Objectives:
    - build valuable partnerships and develop the SFR brand
    - generate leads & additional sales

    Sectors: Retail, Real Estate, Employee Benefit Programs, Comparison Sites...

    Clients: SELECTRA.INFO, PAP.FR, AVENDREALOUER.FR, PMU.FR...
    Lead Generation Lead Generation Business Development E-commerce Partnerships
Check out Elise's experience

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Education

  • Growth Hacking - Full-stack marketer
    La Growth Formation by Deux.io
    2018
    Formation en 9 jours appliqué sur sa start-up. - Jour 1: Méthodologie - Jour 2: Analytics - Jour 3: SEO & Acquisition Gratuite - Jour 4: Acquisition Payante - Jour 5: Outbound & Social - Jour 6: Activation - Jour 7: Rétention & Referral - Jour 8: Automatisation & Scraping - Jour 9: Use Case / Travail de Groupe https://deux.io/formation-growth-hacking/
  • Master's Degree - Business School specializing in Entrepreneurship & Innovation
    SKEMA Business School
    2003
Check out Elise's education

Certifications

Elise's certifications are only visible to Malt Community members

Skill set

Product Management
CRO
User Experience
Business Development
SEO
Lead Generation
Team Management
Marketing
Start-up
Wordpress
WooCommerce
Google Analytics
CRM
Digital Marketing
Digital Strategy
Project Management
Budget Management
Email Marketing
Mobile Marketing
Mobile Marketing
Marketing Strategy
Start-ups
Project Management
Acquisition
Loyalty
Social Media Marketing
Business Development
Recruitment
Management
Team Management
Conversion
Product Owner
Growth Marketing
Growth
Customer Journey
Sales Prospecting
Sales Automation
Inbound Marketing
User Experience Design
Web Project Management
E-commerce
Digital Marketing
Growth Hacking
Inbound Strategy
Consulting
Web Marketing Strategy
Digital Strategy
Web Marketing
Audit
SEO Audit
Vendor Management
SEA
SEMrush
Facebook Ads
Mobile Application
Data Analysis
Social Media
ASO
Lead Generation
Partnerships
Product Roadmap
Content Marketing
Scrum
Branding
Advertising
Social Media Training
Affiliation
Public Relations
Street Marketing
Budget Management
Functional Specifications
Website Redesign
User Testing
Innovation
Cross-functional Team Leadership
Organizational Consulting
BPM
Product Launch
Business Process
Telecom
POC
MVP
Tourism
Telecoms
Content Creation
Print Design
Print Communication
Retail
Merchandising

Categories