Freelancer profile translated to English.

Description

I helpperfume brandsbuild a coherent, desirable, and high-performingsocial mediapresence, by translating theiruniverseinto content adapted to social media codes.

A tailor-made program in 3 steps:

1. Analysis & positioning of your brand

Audit of your current presence, clarification of your brand image and messaging

2. Social media strategy & editorial line

Adaptation of your universe to social media codes, definition of formats and content pillars

3. Creation & activation

Content production, strategy implementation, and engagement development

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Rennes (up to 50km)

NEZ, LE MOUVEMENT CULTUREL OLFACTIF
SOCIAL MEDIA MANAGER
PRESS AND MEDIA
September 2024 - Today (1 year and 11 months)
Paris, France
Full management of Nez & Perfume Week social media: concept → strategy → content creation → community management
+28.4% organic growth on @nezlarevue (25.7K → 33K) and +167.1% on @perfumeweek (7K → 18.7K*)
Development and implementation of digital marketing strategies
Strategic recommendations (positioning, content, audience)
Management of influencer relations & partnerships
Brand ambassador for Nez, representing the company at professional events.
Coordination with major industry players (DSM-Firmenich, Symrise, Mane, Luzi, Robertet…)

Coverage of international events:

Paris Perfume Week (2025, 2026)
Grasse Perfume Week (2025)
Paris-Shanghai Perfume Show (2025)
Shanghai Perfume Week (2025)

*April 2026
Communication Strategy Perfumes Influencer Marketing
STUDIO DETER
PHOTOGRAPHER
February 2023 - Today (3 years and 6 months)
Paris, France
• Photo shoots (events, fashion, exhibitions…)
• Artistic direction and image management
• Professional post-production and retouching
• Event coverage with on-site travel
STUDIO DES PARFUMS
MARKETING ASSISTANT
September 2023 - January 2024 (4 months)
Paris, France
Creation of social media content (Instagram)
Editorial writing (blog & newsletters)
Press relations & brand activations
Website UX/UI optimization