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Description

Hello!

Here is my background in a few words:

- 15 years of experience in the retail world in international groups

(+2 years of experience as an entrepreneur and player in leadership development & change management)

- Key positions: Category management, operational & strategic marketing, trade marketing, and merchandising

- Key skills: Business management and P&L, marketing strategy by channel and promotional execution. Team management

- Soft skills: Creativity, strong ability to unite, team spirit, great adaptability to different environments, synthesis skills

Do not hesitate to contact me for assignments in category management, trade marketing, merchandising, and strategic marketing, I will be delighted to assist you!

See you soon,

Elise Mennessier

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Annecy (up to 50km)

Me-Coaching
Founder and professional coach
CONSULTING AND AUDITS
March 2023 - Today (3 years and 3 months)
Annecy, France
Founder of my micro-company in professional coaching
Individual support in professional retraining, skills assessment, emotional management
Player in leadership development and change management
Professional retraining Skills assessment Excellent interpersonal skills Individual coaching Change management support
De'Longhi Group
Trade Marketing Manager
TECH
May 2020 - August 2021 (1 year and 3 months)
Clichy, France
Brands: De'Longhi (coffee machines), Kenwood (food preparation)
Responsible for Trade Marketing strategy for the France entity
Development and implementation of in-store displays and POS materials
Sales analysis and optimization
Management of in-store training and events
Management of 2 people in Product Training and Trade Show Organization
Management of the external sales force (10 Sales Representatives)
Trade Marketing Business Management Merchandising Team Management Customer Relations
BSH Electroménager
Senior Category Manager
TECH
September 2012 - May 2020 (7 years and 8 months)
Saint-Ouen, France
Brands: Tassimo (pod coffee machines), Bosch (vacuum cleaners), Siemens (fully automatic coffee machines)

Definition of marketing and commercial strategy
Analysis and monitoring of KPIs (Sales, profitability, sales forecasts)
Development of the annual business plan
Portfolio and innovation strategy, product development in cooperation with HQ
Development of digital communication
Preparation and facilitation of client meetings / negotiations
Management of an assistant product manager
Strategic Marketing Business Management Category Management Team Management Product line management