About Elise
A Digital, Cinema and Fashion addict for sure, I have been accomplishing challenging and complementary opportunities for 12 years, with a strong focus on International Social Media, mainly in Luxury/ Fashion industries.
After a “first life” in agencies (Publicis and Havas) dedicated to PR and e-influence for major brands, I joined LVMH where, nearly from scratch, I built up the Social Media ecosystem for two Luxury institutions: Le Bon Marché and La Grande Epicerie. My thirst for learning took me then to Sarenza, for a pure player insight.
Finally, joining L’Oréal Luxe has enabled me to make the most of all I had acquired and take it to the next level in a thrilling environment, for a wonderful brand, Giorgio Armani, where I led the whole Social Media strategy for all markets worldwide – strategy, copywriting, Artistic Direction, Content Creation, reporting...
Now a freelancer, I dedicate to multiple companies my expertise in Social Media for Strategy, Content Creation and Training.
Plus, as I evolve in the Cinema industry in parallel, I master video constraints, how a scenario needs to be built, and I am highly creative.
English
Native or bilingual
French
Native or bilingual
Italian
Conversational
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- Various brands and clients - Luxury and Fashion / BeautySocial Media Strategist / CopywriterFASHION AND COSMETICSJune 2019 - Today (7 years)Paris, FranceCONTENT PRODUCTION & BRAND IMAGE MANAGEMENT- Producing digital content for various brands: building strategy, creating concepts, finding talents, artistic direction,post-production, content brodcasting...- Defining assets required for each platform (video duration, format, logo...) and cultural specificities- Briefing the creative partners (photographers, directors)- Preparing photo and video shoots- Assisting the director on set, ensuring all teams’ coordination and artistic quality, directing models and actors- Post-production and asset curation- Building corporate identity, brand platform, visual identity, tagline, tone of voice...COPYWRITING- Writing all social media and digital copy, in line with the brand’s tone of voice- Suggesting tone of voice adaptations and evolutions, according to each brand and platform- Copywriting of posts, newsletters, web pages, press releases, press kits...- SEOSOCIAL MEDIA STRATEGY- Conceiving strategy and concepts to develop the brand’s presence on Social Media- Choosing the platforms and the type of strategy adapted to each of them (Instagram, Facebook, YouTube, Pinterest,Twitter, WeChat...)- Conceiving an editorial line, tone of voice and visual identity, in line with the brand/campaign objective, to sustain anon-going conversation with audiences- Defining and following KPIsSOCIAL MEDIA TRAINING AND UPSKILLING- Training the company’s teams to social media – basic to expert knowledge- Building appropriate documentation and “bibles” enabling teams to manage their company’s social media homogeneously- Delivering trainings, animating workshopsTEAM MANAGEMENT- Managing community managers- Ensuring the respect of editorial calendars and regular posting- Managing answers to be given to the community and possible crisisCLIENTS : Pernod Ricard, L'Oréal, Givaudan, Apsys, McCann, Atawa, Black Lemon...
- Armani Beauty - L'Oréal LuxeGlobal Social Media DirectorLUXURY GOODSJune 2016 - January 2019 (2 years and 8 months)Levallois-Perret, FranceAu sein de la Direction de Marque Internationale de la marque Giorgio Armani, chez L'Oréal Luxe, j'étais en charge de tout le scope relatif au Social Media, pour tous les pays : stratégie, production de contenu, suivi des reportings, transformation digitale, management direct et indirect...J'ai créé de zéro le compte Instagram de la marque.Ayant évolué dans un environnement international, ma langue de travail au quotidien était l'anglais. Ou parfois l'italien pour collaborer quotidiennement avec les équipes Mode Giorgio Armani, pour garantir l'unicité de l'image de marque.
- ManitobaConcepteur Rédacteur/ Responsable BrandingCONSULTING AND AUDITSApril 2021 - Today (5 years and 2 months)Paris, France- Construction de plateformes de marques- Définition de lignes éditoriales- Participation à des appels d'offres- Rédaction de Manifestes et divers contenus éditoriaux- Rédaction de messages publicitaires
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Education
- Licence LLCE AnglaisUniversité Paris III - Sorbonne Nouvelle2008Cursus intégralement en anglais. "Langue, Littérature et Civilisation Etrangère" Matières enseignées : anglais, histoire, civilisation, littérature, phonétique, grammaire, sciences politiques...
- Master 1 recherche "Economies et sociétés dans l'espace anglo-américain"Université Paris III - Sorbonne Nouvelle2009Enseignement intégralement en anglais. Matières enseignées : économie, sciences politiques, stratégie d'entreprise, culture...
Certifications
- TOEIC - AnglaisTOEIC2010