Freelancer profile translated to English.
Back to original languageAbout Elise
Marketing professional with over 15 years of experience in B2B Marketing for technology companies, I support tech startups in:
- developing their marketing strategy, positioning, go-to-market,
- recruiting and managing internal teams,
- setting up a marketing machine capable of scaling and generating quality leads for sales teams.
I have created 3 marketing departments from scratch and supported structures of different growth levels: Early stage, Post Series A, Series B to acquisition, etc. I will be able to adjust your marketing activities to your growth phase.
Data-driven, I implement the necessary KPIs to understand activities and associated OKRs to align the team in the right direction.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- UpkiFractional CMO / Head Of Marketing & FounderApril 2023 - Today (3 years and 2 months)France
- AirfocusHead Of MarketingJuly 2021 - February 2023 (1 year and 7 months)Paris, France- Development of Marketing and Go-to-Market Strategy- Structuring the department and recruiting the team- Implementation of metrics and reporting- Creation of the sales-led funnel concurrently with the creation of the sales department- Implementation of a scalable marketing machine capable of providing sales-led and product-led funnels- Activities followed: Brand Awareness (PR, AR, Partnerships), Growth (Digital, Performance, Field, etc.), Content (SEO, Website, Content Marketing, etc.)- Budget management and ROI tracking
- NuxeoEMEA Marketing DirectorAugust 2017 - July 2021 (3 years and 11 months)Île-de-France, France- Creation of the European Marketing Department. Implementation of processes and team recruitment.- Annual Marketing Strategy, Budget, and Plan for the EMEA region- Brand Awareness: Definition of strategic communication directions for various target audiences (media, analysts, networks, etc.) in priority regions- Lead Generation: Design and implementation of a lead generation strategy. Alignment of criteria and processes with the European sales team.- Management of marketing activities across the entire region (events, webinars, digital campaigns, etc.) and in collaboration with the partner ecosystem.- Measurement of results and reporting
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Education
- Diploma from the Multinational Business School, International BusinessKEDGE Business School2007Diplôme de l'Ecole Multinationale des Affaires, Commerce International
- Master of International StudiesUniversity of Burgundy2009Master 2, Marketing international
Certifications
- InboundHubspot2016
- Content Marketing CertifiedHubspot2020