Elise B.

Strategic collaboration with Prodecta, a technology company specializing in digital performance and immersive experiences.

(Design of interactive immersive experiences for commercial performance).

Optimization of high-stakes virtual tours:

– Journey analysis.

– Narrative structuring.

– Improvement of conversion-focused messaging.

– Production of strategic audits.

– Operational recommendations aimed at maximizing engagement and commercial performance.

Professional program combining persuasive writing and journalistic methodology.

Training focused on:

• Behavioral psychology and decision-making mechanisms

• Strategic structuring of sales funnels

• High-conversion pages & performance-oriented email marketing

• Journalistic techniques: angle, hook, information hierarchy

• Research, analysis, and synthesis of complex information

• Differentiating argumentation and objection handling

This dual "journalistic and strategic" approach allows me to design messages that are credible, structured, and highly effective.

1st reference in France - Advanced program in strategic copywriting and conversion optimization.

Specialized training in constructing high-impact commercial messages, combining buying psychology, unique sales mechanisms, and complete conversion funnel structuring.

Skills developed:

• Development of a differentiating BIG IDEA

• Construction of unique mechanisms (problem & solution)

• Strategic structuring of VSLs and sales pages

• Conversion-oriented email marketing (sequences & launches)

• Creation of high-performing marketing angles

• Customer journey optimization (from traffic to sale)

• Advanced handling of objections and limiting beliefs

This training allowed me to deepen a measurable performance-oriented approach, integrating demanding standards of persuasion and strategic structuring.