Freelancer profile translated to English.
Back to original languageAbout Elise
--- Interventions throughout France ---
After fifteen years of committed communication in the leading French network of organic stores, I now want to help other structures enhance their brands and projects.
ETHICAL COMMUNICATION
I can assist you in your ethical communication, whether sustainable development is in your DNA or you aspire to enhance your brand's improvement approach. We will develop your strategy and communication plan in collaboration with your team. I can also write your brand content.
BRAND PLATFORM
Upstream, let's rework your brand platform together to better highlight your organization's personality. I will support you in the listening phases of your stakeholders, then we will rewrite your platform, and then define your communication strategy.
Fees 600-1000€ depending on the type of mission (editorial/monitoring - strategy).
If needed, I work in partnership with expert profiles on skills in business strategy, data, visual communication, agile facilitation...
I am passionate about brand identity and innovation built in empathy with the user and with the teams. My key values: being curious about everything and open to everyone, combining conceptualization and pragmatism, and working collectively in a good mood! With maximum adaptability to all sectors and all contexts.
English
Fluent
French
Native or bilingual
Can work on-site
Rennes (up to 50km), Paris (up to 100km), Angers (up to 100km), Nantes (up to 100km)
Experience
- IndépendantConsulting / freelanceCONSULTING AND AUDITSOctober 2020 - Today (5 years and 10 months)Rennes, FranceBrand identity, communication strategy, content • Ethical consumption, retail
- Scarabée BiocoopExternal communication & point of sale managerRETAIL (SMALL BUSINESS)September 2017 - June 2019 (1 year and 10 months)Région de Rennes, FranceMy missions:- Define the communication strategy / Manage the resources of the circle, budget monitoring / Structure the circle and assign the right people to the right roles/functions.- Brand identity / graphic charter- Media plans (2 store openings in 2018, 2 public events, commercial operations)- Press relations (strategy and writing of press releases)- In-store and signage communication- Print communication (product catalogs, programs, event flyers)- Crisis communication (process, talking points, management during the fire of a store)Biocoop Scarabée is a consumer cooperative. Its purpose: to develop ethical and local organic farming. Created in 1983, it now includes 8 organic stores, 4 organic restaurants, an organic catering service, and employs 250 people in Rennes Métropole. In 2015, Biocoop Scarabée transformed its operation to adopt a liberated company organization, in Holacracy (more info: https://www.holacracy.org/ https://igipartners.com/).
- Biocoop SAProject leader 'Redesign of the Biocoop brand identity'RETAIL (SMALL BUSINESS)January 2017 - August 2017 (8 months)Paris, FranceObjective: to build the Biocoop brand platform to redefine its brand identity. "From the collective expression of all the actors of the network, (re)define the identity of the "Biocoop brand" (what it IS), to then orient in a coherent way its speaking (what it SAYS) and build the customer experience (what it DOES)."- Project assembly, call for tenders, animation of the steering committee (18 members), presentations in COPIL, CODIR, CA, regional meetings.- Global diagnosis with all stakeholders: round tables, interviews, online surveys... Management of the service provided by IPSOS: brief, specifications, follow-up.- Selection of the communication agency: brief, specifications, follow-up of the call for tenders. Management of the work started with the Black & Gold agency.- Member of the steering committee.
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Education
- Entrepreneurship training programLe Shift / Explore2019Explore / Le Shift, une méthode innovante pour passer de la réflexion à l'action. Un programme intensif de 10 semaines, qui mélange inspiration, méthodes et outils, pour construire et tester son idée. Explore s'appuie sur les principes d'effectuation et du lean start up, en mettant le focus sur l'écoute de l'usager et l'expérimentation. Les sessions s'organisent autour d'une partie théorique inspirante, de cas concrets, d'outils et de modèles et d'une partie de travail en co-construction/travail de groupe.
- Master II - Brand Manager, Creative Design Branding programISCOM2017CDB – Creative Design Branding est une formation à Bac + 5 en alternance, qui conduit au titre certifié par l’Etat niveau I, Manager de la marque. Creative Design Branding est une immersion au coeur de la stratégie de marque, du design et de la créativité. Cette formation rassemble les disciplines de la création et du design au service de la stratégie marketing et des marques, dans un environnement international et digital. Elle forme aux métiers de brand manager, planneur stratégique, visual merchandiser, consultant en stratégie de marque et communication, creative technologist…
Certifications
- TOSA InDesign CertificationDawan - Isograd TOSA2019
- TOEIC Professional English 920/990TOEIC1997