Freelancer profile translated to English.

Description

Passionate about digital marketing and an expert in multichannel CRM campaign management, I help brands design, orchestrate, and optimize their customer communications.

With over 5 years of experience as a Campaign Manager / CRM Project Manager, I have collaborated with brands such as Nocibé, Boulanger, Kiabi, La Redoute, Pimkie, Sephora, and Société Générale.

My expertise covers the entire CRM lifecycle:

Management and execution of multichannel campaigns (email, SMS, app push, web push, in-app, wallet, print…)
Development of CRM animation plans aligned with commercial and relational key moments
Optimization of creatives and messages with a customer-centric and business-performance-oriented approach
Targeting, segmentation, and reporting on Selligent and Adobe Campaign
Monitoring and analysis of KPIs (open, click, conversion, churn) to provide concrete recommendations
A/B testing, monitoring, and continuous improvement of customer journeys
Coordination of internal and external teams, leading CRM meetings, and production monitoring

I distinguish myself with both a strategic and operational vision: understanding the customer, advocating for their needs while integrating business and partner objectives.

Why work with me?

Rigorous, curious, and results-oriented, I fully invest myself in each mission to ensure high-performing, coherent, and engaging campaigns.

Accustomed to demanding and agile environments, I quickly adapt to your tools, processes, and objectives.

Feel free to contact me to discuss your project, I will be delighted to support you in the success of your marketing projects.

Industry field of expertise

Languages

English
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Lille (up to 30km), Paris (up to 10km), Bruxelles (up to 10km)

Nocibe
CRM Campaign Manager
RETAIL (SMALL BUSINESS)
February 2026 - Today (4 months)
Management and deployment of multichannel CRM campaigns (email, SMS, print) on Emarsys, from the creation of targeting workflows to routing and performance analysis.
Operational management of commercial and relational campaigns, optimization of targeting (RFM, behavioral), tracking control, and monitoring of business KPIs.
Emarsys CRM Email marketing Emailing Luxury
Boulanger
Campaign Manager
RETAIL (LARGE RETAILERS)
December 2024 - January 2026 (1 year and 1 month)
Lille, France
Development of the CRM animation plan (email, SMS, app push, web push, in-app) in conjunction with commercial and relational key moments.
Design and optimization of CRM campaigns, from the briefing phase to production.
Coordination of internal teams (offer, creative, data, technical) and leading CRM meetings to ensure coherence and smooth execution.
Contribution to the design and optimization of campaigns (one-shots and triggers).
Approach guided by a dual customer and business vision: ensuring the relevance and clarity of communications while integrating performance objectives and the imperatives of partner brands (Samsung, Apple, etc.).
Proposing creative directions and relational mechanics, with a focus on continuous improvement of the customer experience.
Optimization of targeting to enhance communication relevance and maximize performance.
Monitoring and analysis of KPIs (open, click, conversion, churn) to drive performance and inform recommendations.
CRM Email marketing Push Notification Visual identity Adobe Campaign
kiabi
Campaign Manager
RETAIL (SMALL BUSINESS)
May 2024 - October 2024 (5 months)
Lille, France
Management of the multichannel animation plan (email, push, SMS).
Writing copy and designing visuals in Dartagnan.
Campaign setup in Selligent and Batch.
Creation of targeting segments in Tinyclues.
Leading meetings.
KPI analysis and reporting.
tinyclues Selligent Email marketing SMS Push Notification