Elisa T.

Digital project management, ensuring alignment between objectives, deadlines, and budgets. Coordination of multiple stakeholders and leading progress meetings to guarantee project advancement and consistency of actions. Contribution to strategic thinking on client projects, with a performance and results-oriented approach.

Structuring actions through the implementation of a communication plan template deployed across clients to align stakeholders around clear objectives.

Design, writing, and optimization of multi-platform content, in line with visibility and positioning challenges. Development of Power BI dashboards for monitoring campaign and project performance, including KPI structuring and implementing a data-driven approach to guide decisions.

Deployment of tracking tools via Google Tag Manager and monitoring of organic presence using Google Search Console. Gradual integration of generative artificial intelligence into business processes, particularly for monitoring, idea structuring, writing, and strategic synthesis.

Design of a personalized GPT dedicated to SEO and GEO (Generative Engine Optimization), as well as exploration of new optimization practices adapted to generative search engines. Finally, research and development of AI-based media monitoring automations, particularly via n8n, currently in the testing phase.

In my role as Communications and Events Coordinator at InnovÉÉ, I support the project manager in planning and organizing ÉnergiQ. My main accomplishments include in-depth market research using Power BI to optimally set ticket and booth prices. I also managed the project with a creative agency for the production of a impactful promotional video. I developed the overall 360° communication plan with a crisis communication plan, and I managed the event's LinkedIn page (writing, visual creation, scheduling, and analysis). I drafted invitation letters for public relations/government officials.

I developed the annual communication plan, ensured its follow-up, and regularly updated the company website. I managed LinkedIn publications and wrote the newsletter, coordinating its publication. I conducted constant media monitoring. I participated in the creation of various communication tools such as the annual report and presentations. As events coordinator, I planned and managed the calendar of events organized by InnovÉÉ and those in which the company participated. I worked closely with the Business Development Director and the Strategic Development Director to coordinate events, manage logistics, programming, speakers, media platforms, and ensure promotion. I coordinated a video creation agency and a website creation agency for the site redesign.