Freelancer profile translated to English.
Back to original languageAbout Elisa
Digital marketing consultant specializing in tourism, I help professionals in the sector develop their visibility, communication, and commercial performance.
With a Master's degree in Tourism and Territorial Marketing and a Bachelor's degree in Applied Foreign Languages (English-Spanish), I have been working for several years with players in tourism, leisure, and travel, both in France and internationally.
I undertake missions ranging from strategy to operational projects, adapting to the needs of each client.
My areas of intervention include:
• Digital marketing and communication strategy
• Market research and competitive intelligence
• Data analysis and recommendations
• Web writing and SEO
• Creation and optimization of content in French, English, and Spanish
• Development of online visibility
• Marketing of tourism and leisure offers
• Creation, redesign, and optimization of modern, high-performing WordPress sites designed to convert visitors into customers
• Creation of content for social networks (Facebook, Instagram, TikTok)
• Creation of coherent visual identities, then creation of authentic and engaging content for social networks
Passionate about languages, travel, and tourist experiences, I enjoy helping companies enhance their offers, their territory, and their know-how. My goal is to propose concrete, creative solutions adapted to each project, whether it's about gaining visibility, improving communication, or developing sales.
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Can work on-site
Lyon 3e Arrondissement (up to 50km)
Experience
- In'NomadFounder | Tourism Digital Marketing ConsultantTRAVEL AND TOURISMJune 2022 - Today (4 years and 2 months)Lyon, FranceIn'Nomad, your creative allyI support professionals in tourism, hospitality, catering, and leisure in developing their visibility and business.I undertake projects for the creation or redesign of WordPress sites, natural referencing (SEO), brand identity, digital communication, marketing of tourism offers, and customer experience optimization.I also assist companies in creating a coherent brand image and implementing a digital strategy adapted to their objectives.Recent achievements:• Andaman Scuba (Thailand): WordPress site redesign, SEO optimization in 5 languages, improved customer journey, creation of profiles on specialized platforms, and digital communication support.• Discovery Divers (Thailand): Multilingual WordPress site redesign, SEO optimization, and support for FareHarbor booking system integration.• Maison du Livradois (Auvergne): Creation of a WordPress site for a bed and breakfast.• Papé Frézal (Le Grau-du-Roi): Natural referencing optimization.• Lou Vin Pur (Le Grau-du-Roi): WordPress site creation, visual identity, digital strategy, natural referencing, and social media support.• Lou Grau Café (Le Grau-du-Roi): WordPress site creation, visual identity, natural referencing, and digital communication strategy.• La Vice Conteuse (Lozère): Creation of visual identity, WordPress site, and digital communication support.
- Andaman ScubaCommunication & Digital Marketing OfficerTRAVEL AND TOURISMMarch 2020 - Today (6 years and 5 months)Phuket, ThailandParticipated in the development of the digital visibility of an international diving center.• WordPress site redesign and optimization• SEO optimization in 5 languages• Social media management• Content creation in French, English, and Spanish• Photo and video content creation• Email marketing
- France Week-endTourism EditorialistTRAVEL AND TOURISMNovember 2022 - November 2023 (1 year)Lyon, FranceResponsible for the Rhône department, its surroundings, and also for various regions across France, I focus on highlighting our territory by discovering authentic, unique, and local stays and experiences.• Research and development of partnerships• Web writing and SEO• Creation of editorial content• Promotion of territories and tourism stakeholders• Monitoring and benchmarking of the tourism sector
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Education
- Master in Tourism and Territorial MarketingUniversité Lyon 22019Matières étudiées : Fondamentaux du Tourisme, Marketing Territorial, Communication Digitale (connaissances Apidae), Économie du Tourisme, Conduite de Projets, Développement, Management et Gouvernance, Tourisme Patrimonial et Culturel, Anglais. Projet tuteuré : Élaboration d'un schéma de développement territorial pour promouvoir et développer la nouvelle communauté de communes "Coeur du Jura" - Groupe "Tourisme vert et tourisme sportif" -> mettre en lien les activités et offres existantes du territoire ; créer de nouvelles offres innovantes en accord avec les valeurs du territoire - Présentation de la stratégie et du plan d'action devant les élus et acteurs du tourisme, dont l'Office de Tourisme Intercommunal et les Offices de Tourisme communaux.
- Bachelor's degree in Applied Foreign Languages (English - Spanish)Université Montpellier 32017Activités et associations : Engagement bénévole au programme "Parrainage International", afin de parrainer un étudiant étranger pour l'aider à son insertion universitaire, lors de ses démarches administratives, mais aussi pour lui faire découvrir la ville de Montpellier, au travers de nombreux échanges et partages de cultures.Activités et associations : Engagement bénévole au programme "Parrainage International", afin de parrainer un étudiant étranger pour l'aider à son insertion universitaire, lors de ses démarches administratives, mais aussi pour lui faire découvrir la ville de Montpellier, au travers de nombreux échanges et partages de cultures. Matières étudiées en LEA : approfondissement de l'anglais et de l'espagnol, histoire & civilisation des pays anglophones et hispanophones, traduction anglais<->français et espagnol<->français, Marketing, Économie, Géopolitique, Comptabilité, Informatique, Droit. J'ai effectué ma dernière année de licence avec le programme Erasmus à Aston University (School of Languages & Social Sciences) à Birmingham en Angleterre. Matières étudiées : Marketing, Hospitality & Tourism, Spanish Language Skills, International Business Environment of Spain(in Spanish), Printed Media, Interpreting (French/English), Intermediate Chinese.