Freelancer profile translated to English.
Back to original languageAbout Elisa
I am currently a student at ESCP Business School in Master 2 specializing in consulting and strategy.
After a gap year where I completed a first internship as a strategic planning assistant for Louis Vuitton, during which I conducted various competitive analyses and strategic monitoring. I completed my second internship at L'Oréal as a product manager assistant: a much more product-driven and operational experience (communication strategy, media mix, digital strategy, sales pitch, revenue analysis…). Thanks to this dual strategic & operational background, I am capable of creating complete, rigorous, and 360° analyses, but MOST IMPORTANTLY analyses adapted to your company. Because every company is unique and deserves a tailor-made approach!
Naturally curious, I have a certain ease in defining a problem, its challenges, and addressing it with an adequate and adapted solution.
I am ready to support you with dynamism, efficiency, and rigor in all your projects.
Convinced? Let's collaborate:
Strategic monitoring and competitive analysis
- Market research: identify market opportunities and how to exploit them
- Competitor analysis: identify competitive advantages and appropriate them
- Strategic monitoring (sectoral, multi-sectoral…): identify tomorrow's challenges and innovations
- Audience analysis: target a suitable and precise clientele to optimize reach
- Critical analysis of the marketing mix (product, business model, positioning, promotion)
- General audit with clear and personalized recommendations to meet your company's challenges
Business strategy
- Design of an omnichannel communication plan
- Design of an acquisition/retention strategy
- Design of a Global Business Plan: from market research to financial projections
French
Native or bilingual
English
Fluent
German
Conversational
Remote only
Primarily works remotely
Experience
- L'OréalProduct Manager AssistantFASHION AND COSMETICSJanuary 2022 - July 2022 (6 months)Paris, France- Monitor product cycles: phone calls, development of digital kits, adaptation of international content, sourcing of key drivers- Analyze performance: revenue, budget, forecasts, replenishment rates...- Create communication tools: product guide, acquisition brochure, ADP- Participate in the activation of the French Balayage media: development of digital assets, participation in service provider briefs, review- Participate in strategic renovation: 360° activation, artworks, newsletters
- LOUIS VUITTONStrategic Planning Project AssistantLUXURY GOODSMay 2021 - October 2021 (6 months)Paris, France- Conduct quantitative and qualitative analyses and reports for all product categories and shows, as well as for highly strategic issues- Strengthen strategic monitoring on technological, consumer, and luxury trends- Coordinate partners- Organize conferences and other internal events
- Prada GroupSales AdvisorJune 2020 - August 2020 (2 months)Paris, France
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Education
- Master of ManagementESCP Business School2022Master in Management , Études générales
- Classes préparatoires aux grandes écoles (CPGE)Lycée Jean-Baptiste Kléber2018Classes préparatoires aux grandes écoles (CPGE)