Freelancer profile translated to English.
Back to original languageAbout Elisa
I help businesses generate leads through their online presence.
Most businesses have:
- a website,
- social media accounts,
- content,
👉 but few actually convert these into customers, and that's where I come in.
🎯 What I do - I work on 2 levers:
1. Marketing Strategy & Management: I develop your marketing strategy and analyze your performance to maximize impact.
Specifically, I work on an audit of your current situation, defining your marketing and communication strategy, your positioning, your target audience, and your key messages, building a short and medium-term roadmap, monitoring performance, and optimization.
👉 Result: Your marketing strategy is structured and aligned with your business objectives.
2. Activation & Lead Generation: I activate powerful marketing levers to increase your visibility and generate leads. My approach is mainly based on 3 pillars:
- Content creation and copywriting: videos, articles, white papers, LinkedIn posts, etc.
- Management of your communication channels and social media accounts
- Optimization of your digital presence: SEO/GEO strategy with optimization, advertising campaigns, etc.
👉 Result: You attract qualified prospects by increasing your visibility.
No scattered actions, my approach is strategic, operational, and business-oriented.
📈 Goals:
👉 More visibility
👉 More qualified traffic
👉 More prospects
👩💻 I mainly support:
- SMEs / Mid-sized companies,
- startups,
- B2B companies,
- IT / SaaS / Tourism / Digital / Real Estate sectors.
📩 Feel free to contact me to discuss.
📍Based in France — I mainly work remotely.
Available for one-off projects or long-term support.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Rueil-Malmaison (up to 30km), Rouen (up to 20km)
Experience
- Bleu CloudHead of External Communications 360°DIGITAL AND ITJune 2025 - November 2025 (5 months)Courbevoie, FranceDesign and implementation of a 360° external communication strategyClient event management: security conference (booth, logistics, communication, lead management...)Website redesign & associated content creation
- EconocomMarketing & Communication Manager | Microsoft Marketing Lead - EconocomTECHFebruary 2023 - June 2025 (2 years and 4 months)92800 Puteaux, FranceCreation and deployment of a comprehensive marketing, communication, and growth hacking strategy for the Workplace Infra Innovation brand.Specific responsibilities:• Brand image development: managing and creating content for social media, press relations management.• Development of marketing plans in collaboration with our partners such as Microsoft, Apple, Google, Ivanti, AvePoint.• Creation, management, and development of an offer portfolio (Workplace and Infrastructure): design of associated materials and constant collaboration with sales teams and technical experts.• Competitive intelligence and continuous market and positioning analysis.• Organization of national events and trade shows.• Management of a marketing budget.• Oversight of production with service providers.• Internal communication: creation of newsletters and intranet management.• Reporting: continuous monitoring and analysis of KPIs. Examples of achievements: customer testimonials, white paper writing, SEO article writing, etc.
- Freelance secteur tourisme /bien-être / cosmétiques BtoB & BtoCDigital Marketing Project Manager || Social Media Manager || Influencer ConsultantJanuary 2021 - January 2024 (3 years)Website creation: WordPress, HTML/CSS, BootstrapSocial media management: Instagram, TikTok, Facebook, LinkedIn, and PinterestConsulting: digital strategy, communication, and influenceContent creation: Canva/Photoshop/Illustrator/Premiere ProSEO-optimized article writing
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Education
- Double Master's degree in Digital Marketing and Data AnalysisEMLV / IIM2022Double diplôme en digital marketing et data analyst avec l'IIM (Institut de l'internet et du multimédia) et EMLV (école de management Léonard de Vinci) Cours : marketing, communication, création de contenu, data analyse, data visualisation, analyse prédictive, etc.
- Business School Bachelor's DegreeEMLV2020Programme grandes écoles, préparation bac+5 Projets transversaux avec l'ESILV (Ecole supérieur d'ingénieurs Léonard de Vinci) et L'IIM (institut de l'internet et du multimédia) Développement des Soft-Skills