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Elisa R.ER

Elisa R.

Strategic Communication & Ghostwriting Expert

€1,500/day
Berne, CH
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Elisa

I am a strategic communication consultant and premium customer experience specialist, with over 10 years of international experience in the luxury, retail, and corporate training industries. I support leaders, brands, and companies in clarifying their message, strengthening their positioning, and improving their performance through strategic storytelling, corporate communication, and high-end customer experience development. My background includes international roles in the watchmaking and luxury industries, where I developed commercial strategies, trained international retail teams, and designed large-scale training programs. I bring a pragmatic, results-oriented approach, combining business expertise, strategic communication, and operational excellence.


Ghostwriting & Executive Communication
• LinkedIn content writing for leaders and executives
• Speeches and strategic communication
• Thought leadership and expert positioning
• Personal and corporate storytelling

Storytelling & Corporate Writing
• Brand and product storytelling
• Corporate and institutional content
• Internal and external strategic communication
• Company positioning and messaging

Retail Training & Premium Customer Experience
• Luxury customer experience excellence
• Communication and CRM
• Training for retail and sales teams
• Development of premium service standards

Training Content & Engineering
• Design of training programs
• Creation of educational materials
• Development of e-learning modules
• Structuring learning paths

Strategic Consulting
• Company positioning and communication
• Customer journey optimization
• Sales performance improvement
• Customer experience transformation


• Luxury and watchmaking
• Premium retail
• High-end hospitality
• Services and corporate companies
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Italian

    Native or bilingual

  • German

    Conversational

Can work on-site
Berne (up to 50km)

Experience

  • Gainerie Moderne SA
    Key Account Manager
    October 2024 - Today (1 year and 8 months)
    Account Management: successfully managing high-value accounts and delivering customized solutions aligned with client needs and business objectives | Client Relationship Management: built and nurtured long-term relationships with key clients, acting as a trusted advisor to enhance client satisfaction and retention | Sales Leadership: drove revenue growth through strategic sales initiatives and consistently exceeding sales targets | Business Development | Project Management: led cross-functional teams to ensure the on-time, on-budget, and seamless delivery of complex projects | Commercial Negotiations: led contract discussions, developed pricing strategies, and negotiated terms to maximize profitability while meeting client needs | Strategy Management | Strategic Planning & Forecasting: developed and executed account plans, analyzed performance, and provided regular business reviews to drive sustained growth | Proactive Problem-Solver & Strong Communicator: bridge gaps between clients and internal teams to ensure exceptional service and outcomes.
    Commercial Project Management CRM Corporate Strategy Sales Excellence
  • Maurice Lacroix SA
    International Sales Manager
    October 2020 - August 2023 (2 years and 10 months)
    Fondation suisse, Paris, France
    Managing the wholesale portfolio (in China, India, Korea, Australia, and the United Kingdom) | Managing the European retail network (in Italy) | Supervising and participating in establishing the annual business and marketing plans in the assigned countries | Managing one resource | Project Management & Operations Management
    Sales Excellence Training International Sales Wholesale Retail
  • The Swatch Group Les Boutiques SA
    Retail Operations & Product Manager
    September 2015 - May 2020 (4 years and 8 months)
    Biel, BE, Switzerland
    Responsible for the Retail Operation Department | Main contact for Boutique Managers | Creation, implementation and update of directives and procedures for Tourbillon Boutiques and GO&JD Boutique in Geneva | Support on scheduling for the Boutiques | Working closely with Security and Risk and Insurances HQ Departments | Visiting frequently the Boutiques for Operational support | Auditing Boutiques procedures and daily activities | Project management (Boutiques refurbishment, procedures book) | Working closely with General Manager, Finances and HR to ensure optimal service to the Boutiques | Sept. 2017 in addition Responsible for Product Department Switzerland, UE and US
    Retail Training Operational Excellence CRM Team Management

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Education

  • Master in Economics and Communication (English program)
    USI , Università della Svizzera Italiana
    2014
    Master in Economics and Communication (English program)
  • Bachelor of Political Sciences
    UNIL, Université de Lausanne
    2011
    Bachelor of Political Sciences

Skill set

Categories