Elisa Reina

Versatile Virtual Assistant | Creator & Entrepreneur | Management, Communication & Digital Content

Entrepreneur and founder of the Ely's Candle brand, I have developed comprehensive expertise in the daily management of a business: organization, administration, communication, content creation, customer relations, and e-commerce management.

Today, I offer these skills to professionals who want to delegate, gain clarity, and focus on their core business.

✔️ What I can do for you

• Administrative management: emails, client follow-up, document organization

• Content creation: Canva visuals, stories, social media posts

• Writing: Instagram posts, product sheets, clear and engaging descriptions, blog articles, mailings

• Social media management: Replies to comments/messages

• Product upload on Shopify / Etsy

• E-commerce support: small store modifications, formatting, order tracking

✔️ My added value

• Gentle and professional communication

• Real field experience thanks to my own brand

• Organization, reliability, attention to detail

• Proficient with Canva, Shopify, Instagram, TikTok,

✔️ For whom?

Entrepreneurs, creators, small businesses, artisanal brands, online stores.

Available for one-time or regular assignments (5 to 20 hours/week).

Within my sister's company, specializing in pop culture and scented candles, I held a very versatile position combining communication, digital marketing, e-commerce management, and production assistance.

I was responsible for a large part of the brand's daily operations, both digitally and organizationally.

👉 Communication & Social Media

• Complete management of social media (Instagram, TikTok, Facebook)

• Content creation: posts, stories, visuals, simple videos

• Replies to private messages and comments

• Implementation of publication calendars

• Creation and management of advertising campaigns (Facebook/Instagram Ads)

👉 Digital Marketing & Customer Relations

• Sending mailings (newsletters, promotions, product announcements)

• Responding to customer emails, SMS, and messages

• Tracking requests, after-sales service, and product information

• Establishing consistent communication around new products and collections

👉 E-commerce Management

• Writing product descriptions

• Complete product upload on the site: texts, photos, variations, prices

• Regular website updates

• Back-office management: orders, returns, organization

👉 Production & Logistics

• Participation in the physical production of certain products (including custom candles)

• Preparation and organization of events: markets, trade shows, pop-ups

• Logistical support during events

✨ What this experience brought me

• Complete mastery of e-commerce site management

• Solid experience in digital communication and content creation

• Great capacity for organization, responsiveness, and autonomy

• Concrete experience in multi-channel customer management (emails, SMS, social media)

• A global understanding of how a small brand operates: digital, production, logistics, marketing

• The ability to manage a project from A to Z, from creation to sale

I worked for a luxury jewelry brand where I held a versatile position, combining customer relations, store management, and digital responsibilities.

This experience allowed me to develop both an impeccable sense of service and real expertise in the operational management of a brand.

👉 Customer Relations & Sales

• Personalized welcome for customers in the boutique

• Tailored advice, active listening, and guidance in their choices

• Cashiering, handling specific requests, and customer loyalty

👉 E-commerce & Digital Management

• Product upload (photos, descriptions, technical parameters)

• Responding to customer emails (after-sales service, product information, order tracking)

• Complete order management: preparation, shipping, carrier tracking

• Dispute resolution (lost packages, delays, complaints)

👉 Content & Communication

• Product photography (packshots, simple staging)

• Social media management: publications, stories, messages, comments

• Creation of visual content for digital communication

• Writing legal pages for the website (Terms and Conditions, legal notices, return policy)

👉 Administrative & Logistics Management

• Tracking returns, exchanges, and refunds

• Managing incoming messages on social media

• Coordination with carriers

• E-commerce back-office organization