Freelancer profile translated to English.

Description

🎯 My professional journey is shaped by two complementary expertise areas: recruitment/HR development and digital communication and marketing 🚀

🧢 Firstly, I spent 4 years as a recruiter, where I managed HR projects: managing recruitment processes, developing employer branding to face competition. This experience allowed me to develop strong needs analysis skills and a keen sense of interpersonal relationships.

🧢 Then, I added a string to my bow and specialized in digital marketing, where I design and manage 360° communication strategies with a performance, visibility, and engagement-oriented approach.

At Docaposte, I managed a digital communication strategy, developing social media presence (LinkedIn, Twitter, YouTube, Facebook), producing engaging content (SEO articles, videos, newsletters), and orchestrating multi-channel campaigns (social media, web, print, events), particularly around key moments like AR24's 10th anniversary.

At Audika, I deployed a local digital strategy focused on engagement: social media management, photo & video content creation, SEO, website redesign, and community management. These actions significantly increased engagement, expanded the community, and contributed to winning the 2024 Customer Service award.

💡 My specialty: structuring editorial strategy, creating engaging content (SEO articles, videos, social media posts), managing and animating social media communities, and organizing events.

🤝 Shall we collaborate?

I am open to any opportunity or discussion. Feel free to contact me to discuss projects, ideas, or freelance missions 🙃

See you soon for new adventures 🚀

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Docaposte,
Digital Communication Project Manager
SOFTWARE PUBLISHING
March 2024 - July 2025 (1 year and 4 months)
Paris, France
💡 Brand Content & Social Media

• Managed the editorial calendar and created engaging content (posts, videos, interviews) to enhance brand awareness and engagement.
• Developed the B2B strategy on LinkedIn, X, YouTube, and Facebook and managed e-reputation (moderation, reviews, interactive contests).
• Monitored performance to maximize reach and foster community loyalty.

🔍 SEO & Acquisition

• Developed and implemented the SEO strategy: semantic analysis, website optimization, and internal linking.
Wrote articles, newsletters, and email campaigns via Brevo to generate traffic and qualified leads.
• Analyzed KPIs to adjust tactics and improve digital performance.

🎤 Communication & Events

• Managed the communication plan for AR24's 10th anniversary: employee video portraits, client interviews, key figures, and adapted graphic charter.
• Organized partner events and trade shows, created commercial materials, and coordinated service providers.
• Produced video content and storytelling to strengthen brand image.

📈 Analysis & Strategy

• Conducted competitive intelligence and trend analysis to identify opportunities and best practices.
• Monitored KPIs (social media, SEO, acquisition) to guide the digital strategy and optimize overall performance.
SEO Digital communication Canva Social media
Audika,
Digital Marketing and Communication Officer
MEDICAL
January 2022 - January 2023 (1 year)
Paris, France
📱 Social Media Strategy

• Managed the B2C Social Media strategy: editorial calendar, photo/video content creation, and agency management.
• Increased engagement (+2%) and successfully launched a white-label brand on TikTok.

✍️ Content Marketing & SEO

• Defined and optimized SEO (keywords, web pages, blog articles) to increase traffic and conversions.
• Organized product photoshoots to enrich marketing materials and enhance content attractiveness.

🤝 Community Management & Customer Relations

• Managed the community: moderation, review management, and contests (+1,000 followers/year on Instagram).
• Achieved the 2024 Customer Service award through proactive and quality interaction with the community.
seo-optimization Communication strategy Social media community manager SEO Writing cms-customization
Labellium,
Recruitment and HR Development Officer
CONSULTING AND AUDITS
October 2021 - March 2022 (5 months)
Recruitment of SEO/SEA profiles and deployment of sourcing and recruitment strategy with managers