About Elisa
B2B companies at a growth inflection point often have the same problem: marketing that hasn't kept up with the business. No clear positioning, a sales team working without the right tools, a GTM plan that exists only in someone's head.
I work with B2B companies and scale-ups as a Fractional CMO and marketing consultant. My focus is on the strategic layer: positioning, go-to-market, sales enablement, and building the marketing function from the ground up when there isn't one yet.
15+ years in B2B marketing across telecoms, digital services, and technology. PMP certified. I've led teams, built brands from zero, and delivered measurable results: +40% qualified leads, 8x reach growth in under a year.
I work remotely and take on projects with European and international companies where there is a real problem to solve and a clear deliverable at the end.
Italian
Native or bilingual
English
Fluent
German
Basic
Remote only
Primarily works remotely
Experience
- Alascom S.r.l.Head of Marketing and CommunicationLOGISTICS AND SUPPLY CHAINMarch 2025 - March 2026 (1 year)Vimodrone, Italy
- Owned and executed the annual marketing plan: brand strategy, multi-channel communication and events, achieving +40% qualified leads in the first 6 months after launch.
- Created comprehensive product communication and sales enablement tools: technical data sheets, presentations, case studies, and thought leadership content for the commercial network and international partners.
- Built the business unit's brand identity from scratch: positioning, visual identity and value proposition, with registration of the brand as a European trademark; coordinated with international partners for industry events and roadshows.
- Relaunched social channels with a structured editorial plan: LinkedIn +650 followers, +800% post reach in 9 months.
- Prismi S.p.a.Head of Marketing and CommunicationDIGITAL AND ITFebruary 2024 - March 2025 (1 year and 1 month)Vimodrone, Italy
- Full rationalisation of the service portfolio: eliminated approximately 60 low-volume product lines, reorganised legacy offerings for commercial efficiency and renewal management, achieving +14% improvement in operating margin versus the previous price list.
- Oversaw execution of the integrated communication plan (internal and external) and management of the functional budget: employee and agent network communication, media relations, digital lead generation and launch of exclusive new services.
- Directed the CRM migration: established functional requirements, aligned marketing and sales teams, and deployed lead management and campaign processes to support the commercial network.
- Prismi S.p.a.Go-to-Market ManagerDIGITAL AND ITMay 2023 - January 2024 (8 months)Modena, MO, Italy
- Spearheaded new product launches: market analysis, segmentation, positioning, pricing and go-to-market plan developed in collaboration with the Commercial Director.
- Designed and delivered a structured commercial training programme from scratch: 2 classroom sessions with follow-up field activities, training 70+ agents in 4 months on products, contracts and sales techniques.
- Produced sales enablement materials (presentations, product sheets, ROI tools) and organised periodic commercial meetings.
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Education
- Executive MBABologna Business School2010Executive MBA
- Master in Integrated Corporate CommunicationIl Sole 24 Ore Business School2006Master
Certifications
- Project Management Professional (PMP)®PMI Institute2026
- Business Analytics NanodegreeUdacity2026