Freelancer profile translated to English.

Description

Marketing Manager with experience in developing 360º strategies, managing digital campaigns, and brand building in online environments. Specialized in planning and optimizing actions on platforms like Google Ads and Meta Ads, as well as comprehensive management of digital channels, including web, e-commerce, and social media.

Strategic and creative profile, results-oriented, with the ability to align brand identity with acquisition, conversion, and loyalty actions, supported by data analysis and continuous improvement.

Languages

Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Hammam Al Ándalus
Head of Marketing
January 2021 - Today (5 years and 7 months)
Comprehensive direction of the marketing area and alignment with commercial and revenue objectives. Team leadership, design of 360º strategies, pricing and channel optimization, data analysis, and coordination of external partners. Management of digital strategy, PrestaShop optimization, social media direction, Google Analytics analysis, communications coordination, and corporate graphic design. Social Media, SEM, SEO, Google Ads, Facebook Ads, WordPress, and Community Management management. Direction and coordination of own and franchised stores. Budget management, sales optimization, competitive analysis, product control, leadership, and team training.
Global Clothing Limited Edition SL
Marketing Manager
E-COMMERCE
January 2020 - January 2021 (1 year)
Design and development of 360º strategies and campaigns, integrating digital channels and communication actions to ensure a coherent and effective presence. I strategically manage social media, as well as plan and optimize SEO actions and SEM campaigns, working with tools like Google Ads to improve visibility and performance. Additionally, I oversee the e-commerce operation, ensuring user experience and conversion, and I take on the comprehensive management of the brand image, ensuring its consistency and positioning at all touchpoints.
Fisioterapia
Digital Marketing Technician
HEALTH AND WELLNESS
January 2017 - January 2020 (3 years)
Management and maintenance of websites in a WordPress environment, ensuring their correct functioning, updating, and continuous optimization. In parallel, I plan, execute, and optimize digital advertising campaigns on platforms such as Google Ads and Meta Ads, aimed at maximizing performance and conversion. I also strategically manage social media and the corporate blog, ensuring message coherence and connection with the audience. Furthermore, I develop visual content aligned with the brand identity, reinforcing its positioning and presence across various digital channels.