Freelancer profile translated to English.

Description

I help brands manage their marketing, CRM, and digital projects with a structured, creative, and operational approach. With experience at LVMH (Veuve Clicquot, Make Up For Ever), Vente-Unique, and in consulting, I support companies in implementing effective campaigns and ensuring the smooth running of their projects.

My added value: attention to detail, responsiveness, and the ability to drive projects forward quickly in demanding environments.

I work on: CRM campaigns (emailing, newsletters, automation), marketing coordination, reporting & KPIs, customer journey optimization, product launches, vendor management, and e-commerce support.

Available for one-off or recurring assignments, with a desire to build simple, effective, and lasting collaborations.

Languages

French
Native or bilingual
Italian
Conversational
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

VENTE UNIQUE
INTERNATIONAL PRODUCT MARKETING COORDINATOR
E-COMMERCE
September 2025 - February 2026 (5 months)
Paris, France
• Coordinated marketing campaigns across 14 countries (Sales, Black Friday, major operations): managed editorial calendar via Jira/Asana, visual briefs, and follow-up with each team.
• Performance analysis: created Power BI dashboards, tracked KPIs (Revenue, conversion, average order value), weekly reporting via Thank You Analytics.
• Project management (marketplace launch, site redesign, pricing and delivery cost alignment): coordinated teams, managed schedules, budgets, and roadmaps, tracked deadlines.
• Deployed CRM campaigns on Emarsys, Dartagnan: 4 sends/week of push/SMS/emails, A/B tests.
Project Coordination Performance Improvement Dartagnan Emarsys AB Test
LVMH – VEUVE CLICQUOT
DIGITAL PROJECT MANAGEMENT ASSISTANT
WINE AND SPIRITS
September 2024 - August 2025 (11 months)
Veuve Clicquot, Reims, France
• Deployed 20 newsletter campaigns across 9 countries via Sales Force Marketing Cloud to a database of 250k+.
• Organized the launch event for La Grande Dame 2018: coordinated 15+ suppliers and managed 200+ VIP and press guests.
• Analyzed CRM performance (open/click/conversion rates) and monthly reporting (+3pts click rate).
• Managed the collaborative campaign with S.P Jacquemus: coordinated content and retail/merchandising deployment.
• Budget tracking (€300k+) and supplier quote management via SAP, Easy Buy, and Ariba.
CRM International Coordination Event Management Salesforce Invoicing
LVMH – Make Up For Ever
COMMUNICATIONS ASSISTANT
FASHION AND COSMETICS
March 2024 - August 2024 (5 months)
Paris, France
• Reworked trigger email flows (birthday, welcome, repurchase): segmentation, personalization, and campaign optimization (+10pts repurchase rate).
• Competitive analysis of 30+ brands in the sector on Panoramata: identified trends and made recommendations.
• Designed and managed the loyalty program for the Japanese market with a test phase for 10k customers.
Competitive Intelligence Customer Relationship Management (CRM) Customer Loyalty