Freelancer profile translated to English.
Back to original languageAbout Elisa
Mastering your data is the key to successful acquisition. As a Tracking & Analytics expert for over 3 years, I help you make the most of your data to:
🎯 Better understand your customers
💵 Boost your conversions
🚀 Convince investors
To achieve this, implementing reliable, structured, and regulation-compliant tracking (GDPR) plays a key role!
🛠️ Why use my services?
- You want to conduct a complete audit of your GA/GTM accounts with the creation of a new tagging plan and recommendations
- You want to seriously implement the tracking of your e-commerce site
- You need to bring your tracking into GDPR compliance (Consent Mode V2, CMP: Axeptio, CookieBot, Didomi, etc.) 🍪
- You are noticing anomalies in your Google Analytics data
- You need to visualize your data effectively (creation of interactive dashboards with Looker Studio)
- You want to become autonomous on GA4 through tailored training
🚀 My strengths? Autonomous from technical implementation to data analysis, I am responsive, available, and provide you with relevant and concrete advice with fast and qualitative execution.
🌍 Preferred sectors: e-commerce, travel, automotive, retail – with a strong ability to adapt to other sectors.
Looking forward to discussing with you to improve your performance together through reliable and usable tracking 🙌
French
Native or bilingual
English
Fluent
Chinese
Conversational
Remote only
Primarily works remotely
Experience
- Authentik CanadaTracking & Analytics SupportTRAVEL AND TOURISMOctober 2023 - Today (2 years and 8 months)Montréal, Canada- Looker Studio- Google Tag Manager- Google Analytics- Google Ads Conversions- Google Consent Mode- dataLayer
- CourirWeb Analytics SupportSPORTSFebruary 2023 - February 2024 (1 year)Paris, France- Tracking/Analytics Support (Google Tag Manager)- Combined Analyses (GA4/Contentsquare/AB Tasty)
Reviews
Recommendations
MQ
EB
+4
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Education
- GTM TrainingAnalytics Mania2022- Suivi de l'engagement - Data layer - Tracking des conversions, E-commerce, ITP - Suivi des formulaires BtoB - GDPR et autres réglementations relatives à la vie privée - Accès aux données personnalisées sur une page - Sélecteurs CSS - Préservation des données grâce au stockage dans le navigateur - Server-side tagging - Dédoublement des événements de l'API Facebook Conversions
- GA4 TrainingAnalytics Mania2022- Administration des solutions d'analytics - Mise en place d'une stratégie de tracking - Tracking d'évènements, de conversions et tunnel de vente - Création de rapports d'exploration - Gestion des RGPD via GTM - Gestion de l'attribution des conversions - Transition de GA3 (Universal analytics) vers GA4