Freelancer profile translated to English.
Back to original languageAbout Elitxu
Digital Strategy Consultant | Specialist in Practical AI for SMEs | Copywriter
“I transform technological complexity into profitability for your business. I help SMEs and professionals optimize their digital presence and automate processes with AI to save real time.”
What I bring to your project:
AI & Automation: I design workflows with AI agents that eliminate repetitive tasks, allowing you to scale without increasing your workload.
Strategic Copywriting: Persuasive writing for websites and campaigns that converts visits into clients, using clear language without technical jargon.
360° Management: My experience as a manager and in administration allows me to understand the numbers and operations of your business, not just the marketing.
My methodology:
I work with simple processes and clear weekly deliveries. My goal is for your business to be more efficient and your communication to be more human, using the cutting-edge technology of 2026 to our advantage.
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- Elitxu RodríguezSpecialist in copywriting, automation, and digital marketingSOCIAL NETWORKSMay 2023 - Today (3 years and 3 months)Durango, SpainI am an autonomous and freelance digital consultant specializing in copywriting, digital marketing, AI automation, and content strategies for SMEs, associations, and businesses looking to grow with clear and effective messages.I work with companies from various sectors, offering personalized services in:- Persuasive copywriting for landing pages, emails, and advertising campaigns.- Design and execution of multichannel digital marketing strategies.- Automation of marketing processes with tools like Zapier and Make.- Management and optimization of Meta Ads, TikTok Ads, and Google Ads campaigns.- Creation and coordination of content for social media (Instagram, Facebook, LinkedIn).- Digital training and mentoring services for teams and professionals.- Writing speeches, CVs, and optimizing LinkedIn profiles 1:1.I also collaborate on campaigns and projects with media and communication outlets, writing, editing, and adapting articles and editorial materials according to briefs, contributing a copywriting approach, narrative clarity, and research support, for both corporate publications and press or blogs.My approach is to deeply understand the client and their audience to create narratives that convert and processes that save time and resources. Additionally, I guarantee ready-to-publish deliverables, with clear deadlines and constant communication.If you are looking for close consulting and measurable results, let's talk.
- Asociación de Vecinos AUZO ALAICommunity Manager and CopywriterJanuary 2021 - Today (5 years and 7 months)Durango, SpainBoard member at AUZO ALAI, collaborating in the organization, communication, and dissemination of community activities in the Magdalena neighborhood.
- Sociedad Polideportiva AbadianoCopywriter and Community ManagerMay 2025 - September 2025 (4 months)Durango, SpainDuring my collaboration with the club, I was responsible for giving coherence and clarity to daily communication, with a special focus on reinforcing the friendly and community identity of "Poli" and facilitating new member sign-ups.What I didSocial Media: Planning a simple and realistic calendar; writing copy for Instagram and Facebook with a friendly tone; proposing content pieces and Reels in coordination with design/editing; clear calls to action designed for the community.Direct Messaging: Preparing responses, types, and scripts for WhatsApp, resolving frequent queries (sign-ups, requirements, deadlines, prices) and streamlining daily support.Email Marketing: Writing and adjusting newsletters and member notices (reminders, priorities for inviting members, club news), paying attention to subject lines, structure, and message clarity.Support for Sponsored Campaigns: Defining key messages, text structure, and coordinating with creatives for paid publications; basic performance tracking to propose improvements.Club Events and Activities: Developing clear timelines, texts for signage/social media, and brief scripts for presentations or ceremonies, minding the tone and timing of each piece.Organization and Deliverables: Organized documentation in Drive, ready-to-publish materials, and practical guidelines for the team to continue without always depending on me.ApproachClear language, without jargon, explaining what is done and why for each piece.Human and local tone, aligned with the club's values and its community.Agile work with fixed deadlines, quick feedback, and coordination via WhatsApp/Drive.ResultsMore consistent messages across all channels, with a defined and easy-to-maintain editorial line.Time savings in WhatsApp support thanks to base responses and scripts.Better organization of content and ready-to-publish pieces, facilitating team continuity.
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Education
- Specialization Certificate in AI and Digital TransformationIronhack2026Especialización en Inteligencia Artificial Generativa aplicada a la optimización de procesos de negocio. El programa incluye el diseño y despliegue de Agentes de IA autónomos, análisis avanzado de datos con herramientas de IA y automatización de flujos de trabajo. Formación técnica orientada a mejorar la eficiencia operativa y la transformación digital en entornos corporativos y PYMES.
- Technical Accreditation in Business Intelligence and Big DataAdams2026Programa avanzado en Inteligencia Empresarial y Transformación Digital. Especialización en arquitectura de Cloud Computing (modelos IaaS/SaaS), protocolos de Ciberseguridad para la protección de activos digitales, gestión de sistemas ERP/CRM y Prompt Engineering avanzado. Capacitación técnica para liderar la migración hacia infraestructuras digitales seguras y eficientes.
Certifications
- Specialization Certificate in AI and Digital Transformation (In progress)Ironhack2026
- Technical Accreditation in Business Intelligence and Big DataAdams2026
Skill set
Categories
- Other