Elisa Foglino

Defined and executed brand growth strategy for Al Capone in the Swiss market, aligning with overall business objectives. Planned, managed, and delivered national promotional activities and brand events to boost awareness and consumer engagement. Led and coordinated cross-functional teams to successfully launch innovation projects, ensuring on-time and on-budget delivery. Designed and implemented TTL (through-the-line) and BTL (below-the-line) marketing campaigns tailored to the tobacco industry. Executed trade marketing activities across physical POS and e-commerce platforms to enhance brand visibility and drive sell-out.

People Management (1 direct report), fostering collaboration and professional development. Brand growth strategies for leading beverage within the Italian market, achieving key volume and share objectives. National and International Football Sponsorships (Juventus, FC Inter, AC Milan, SSC Napoli and UEFA Champions League), enhancing brand visibility and engagement. 360° marketing campaigns across TV, digital, OOH and in-store, ensuring brand consistency, key message and effective ROI. Innovation projects from Concept to Launch, collaborating with R&D, supply chain and external agencies. Trade promotions and Consumer activations to drive incremental sales and brand loyalty. Market research and analysis to identify trends, consumer insights and opportunities to grow. Marketing budgets, ensuring optimal allocation of resources.

Support the execution of 360° marketing campaigns across TV, digital, OOH, and in-store, ensuring brand consistency and message alignment. Assist the innovation projects from concept development to launch, collaborating with R&D, supply chain, and external agencies. Coordinate trade promotions and consumer activations to boost sales and strengthen brand loyalty. Conduct market research and analysis to identify trends, consumer insights, and growth opportunities. Contribute to manage marketing budgets, supporting efficient allocation of resources.