Freelancer profile translated to English.
Back to original languageAbout Elisa
👋 Hello, I'm Elisa, Art Director & UI/UX Designer, founder of the LAREF studio.
For 9 years, I've been helping ambitious brands create unique, strategic, and visually powerful visual identities.
✨ They trust me:
LVMH, Printemps Haussmann, La Vie, Yuka, Pokawa, Ville de Paris, Ministère de la Culture, Alan, Louve Invest, Maisons du Monde…
🎯 My key expertise:
🧠 Strategy & Positioning
Brand platforms, personas, benchmarks, mood boards
A clear vision before talking about color or logo.
🎨 Art Direction & Branding
Complete visual identities (logo, style guide, slogan, illustration)
Print & digital communication (packaging, campaigns, publishing, social media)
💡 UX & UI Design
User testing, audits, zoning, wireframes, mockups, prototyping
Showcase websites, SaaS, landing pages, e-commerce
UI kits and design systems.
🚀 Are you a growing brand? A startup? An agency?
I work both solo and in collaboration with your teams.
Clear brief or need a true co-pilot? I adapt.
👀 Bonus: I work with AI to create custom visuals (illustration, motion, photo shoots).
☕ Want a project that reflects you (and gets noticed)?
I love talking design over a coffee (even via video call).
📧 Quick reply (within the hour) guaranteed – laref.co
English
Fluent
Spanish
Conversational
Japanese
Basic
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- extimeFreelance UI/UX Designer - Paris AirportLUXURY GOODSJanuary 2024 - January 2025 (1 year)Paris, France✈️ UI/UX Designer – Groupe ADP / Extime (1-year assignment)Redesign of the digital interfaces for Extime, the new airport hospitality brand of the ADP group.– In-depth UX research: user interviews & pain points– Figma prototyping, user testing & iterations– Design of complex dashboards (end-user & admin interface)– Creation of a modular and scalable design system– Collaboration with partner brands: Dior, Chanel, Ladurée🧠 Strategic project, focused on user experience and premium B2B challenges.
- CheckmyguestArt DirectorREAL ESTATEMarch 2023 - April 2023 (1 month)Paris🏠 Art Director & Graphic Designer – Checkmyguest (MIPIM campaign)Creation of a strong visual universe for the MIPIM trade show, to embody the brand's premium and lifestyle positioning.– Art direction & event visual identity– Complete stand design (graphics & layout)– Creation of print materials: folder, use cases, posters, notebooks, cards, perfume labels– Digital deployment: dedicated landing page + social media visuals– Production coordination & adaptation monitoring🎯 A high-stakes project ensuring consistency between branding, print, and digital.
- Ici PrésentArt DirectorARTS AND CRAFTSFebruary 2023 - April 2023 (2 months)Paris, France🧾 Art Director & UX/UI Designer – Ici Présent (branding + website + print)Complete creation of the brand identity, showcase website, and print materials for the launch of the brand "Ici Présent".– Strategic workshop: positioning, objectives, target audience, mood boards– Art direction: creation of the logotype and a unique illustrated universe (10 dedicated illustrations)– UX design: sitemap, zoning, desktop & mobile wireframes– UI design: high-fidelity mockups (desktop & mobile)– Print & POS: design of an advertising totem, sales presentation– Complete, turnkey deliverables🌟 An overall art direction, from concept to execution, designed to support the launch.
Reviews
A
Arthur
La Biche-Renard
Reviewed on 10/13/2025
Super !
Martin
Norse agency
Reviewed on 4/14/2025
J’ai eu le plaisir de collaborer avec Elisa dans le cadre d’un abonnement mensuel en direction artistique et UI/UX. Elle a su s’approprier nos enjeux avec beaucoup de sensibilité, de rigueur et de créativité. Que ce soit sur le web ou le print, ses propositions sont toujours justes, pertinentes et élégantes. Elle est force de proposition, autonome, tout en restant à l’écoute, ce qui en fait une partenaire de confiance au quotidien. Je recommande vivement son expertise !
Elisa has chosen to hide 1 review
Recommendations
+1
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Education
- Drawing classesParis Ateliers (Courses from the Paris City Hall)2016
- Master's in Art DirectionEPSAA Paris2018École publique réputée, c'est avec rigueur que j'ai été formée ! Il m'a fallu devenir polyvalente pour réussir à chaque cours. La mairie de Paris ainsi que 28 professionnels du graphisme/directeurs de grandes agences évaluent notre niveau pour l'obtention du diplôme.
Certifications
- Master's in Art DirectionEPSAA, Paris2018