Freelancer profile translated to English.
Back to original languageAbout Elisa
Editorial Project Manager and Content Marketing Manager, I have built up rich expertise over nine years: four experiences in the music industry (record labels, opera, streaming platforms), three and a half years in digital for TV channels, and four years for e-commerce and SaaS publishers. I have managed brand content strategy, negotiated partnerships, coordinated service providers and teams, and defined an editorial calendar aligned with audience insights.
My strength? A multi-channel approach focused on conversion: technical guides, product sheets, SEO/SEA articles, podcasts, and social media posts. I have implemented marketing automation and conducted A/B tests to optimize customer journeys, tracked KPIs via Google Analytics, and adjusted our conversion funnels to generate qualified leads. My rigor in project management and my UX/UI creativity ensure engaging and high-performing content.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- LA BOUTIQUE D'ERICEDITORIAL CONTENT MANAGERE-COMMERCEFebruary 2024 - Today (2 years and 4 months)Lyon, France- Definition and implementation of an editorial strategy: acquisition of 8% of global traffic (GA4) via Eric's Blog, direct contribution of 14% to the site's global revenue.- Coordination of the blog's monthly editorial calendar: management of external writers. Launch and production of the podcast "Conversations Musicales" (7 episodes).- Writing and management of multi-channel content: guides, product reviews, descriptions.- SEO optimization: regular positioning of reviews and guides in 1st/2nd place for strategic keywords and queries (blog posts, guides, and product sheets).- KPI monitoring and performance management: blog traffic analysis, conversion rates, campaign tracking, conversion funnels, and strategic advice.- Supervision and visual production: organization of product shoots, Photoshop retouching, and formatting of visuals (blog, social media, e-commerce).
- HEAL DIGITALCONTENT MARKETING FREELANCERE-COMMERCENovember 2022 - February 2024 (1 year and 3 months)Paris, FranceDevelopment of multi-channel content strategies for SaaS, tech, and retail clients. Writing of articles, newsletters, ebooks, case studies, and SEO-optimized landing pages. Management of quarterly editorial calendars and coordination of service providers. Implementation of reporting (GA, SEMrush) and conversion tracking.
- MISSION POUR LE GROUPE M6EDITORIAL PROJECT MANAGER - CHALLENGE2M EDIAPRESS AND MEDIAJuly 2022 - November 2022 (4 months)Paris, France- Development and animation of digital interfaces for Paris Première and Téva TV channels on OTT/IPTV (UX writing).- Conception of editorial events to maximize engagement. Monitoring and reporting of KPIs (traffic, time-watch).- Quality control of content and UX recommendations to Product Owners.
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Education
- Graduate in Digital Marketing, Marketing and Digital CommunicationCOMNICIA2022Graduate chargé de Marketing digital , Marketing et communication digitale
- Training in Copyright and Music Publishing, Intellectual Property LawCNM - National Music Center2019Formation Droit d'auteurs et édition musicale , Droit de la propriété intellectuelle