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Elisa D.ED

Elisa D.

Salesforce Marketing Cloud Consultant

€479/day
Paris 13e Arrondissement, FR
0-2 years
Salesforce Marketing Cloud
Configuration Salesforce Marketing Cloud
CRM
SQL
HTML5

Average response time: 1 hour

Freelancer profile translated to English.
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About Elisa

With 5 years of experience in marketing and digital marketing, I have specialized in consulting on Salesforce Marketing Cloud for the past 2 years, for which I hold two certifications: SFMC Email Specialist and SFMC Administrator.
I bring my technical skills to support business teams in getting to grips with the tool (training, business/IT coordination), configuration (targeting, implementation, journey building) and development (SQL, AMPScript, HTML). My added value lies in my business experience, which allows me to understand and anticipate business needs.
Insurance
Air Transportation and Tourism
Public Sector
E-commerce
Software Publishing

  • English

    Fluent

  • French

    Native or bilingual

  • Spanish

    Basic

Can work on-site
Paris 13e Arrondissement (up to 20km)

Experience

  • Viseo
    Salesforce Marketing Cloud Consultant
    CONSULTING AND AUDITS
    March 2024 - Today (2 years and 3 months)
    Boulogne-Billancourt, France
    Salesforce Marketing Cloud Consultant (Insurance sector - sensitive/encrypted data processing):
    Technical support: technical assistance to the business team and the operation of automations and the platform
    Business analyst: SQL audit of audience activity (active, dormant, openers, clickers)
    Configuration and Build: Journey configuration (creation of Salesforce CRM opportunities)

    Campaign Management (Energy and Manufacturing Sector):implementation of emailing campaigns, performance monitoring and Intelligent Report monitoring, configuration of manual Journeys
    Development: cross-sell blocks on SFMC, business design, development/integration of dynamic HTML AMPscript blocks
    Salesforce Marketing Cloud SQL AMPScript HTML5
  • VO2 Group
    Salesforce Marketing Cloud Consultant
    CONSULTING AND AUDITS
    March 2022 - September 2023 (1 year and 7 months)
    AXA - SFMC CRM Consultant - SFMC implementation project
    Framing: Facilitation of technical and functional workshops, drafting of specifications, delivery of the design document
    Configuration: CRM-SFMC API connector, Business Unit, SAP router and IP warming, data model and mapping, UAT and end-to-end tests (sandbox and production), go live
    Delivery: manage the backlog & load plan, facilitation & follow-up of Coproj and daily stand-up

    BERLUTI - CRM Campaign Manager SFMC - Pilot and implement CRM campaigns via SFMC
    Business coordinator, administrator and SFMC referent
    Manual campaigns
    Business briefs
    SQL targeting, business segmentation, HTML-CSS integration of multilingual email templates, Ampscript personalization
    KPI monitoring, analysis and optimization advice, training and support for marketers

    JOHN PAUL - CRM Campaign Manager SFMC - Pilot and implement CRM campaigns via SFMC
    IT and business coordinator, administrator and SFMC referent, manage the backlog
    Manual campaigns and marketing automation scenarios
    Business briefs, coordinate with IT (API data sources...)
    Trigger automation, SQL targeting, business segmentation, HTML-CSS integration of multilingual email templates, Ampscript personalization
    KPI monitoring, analysis and optimization advice, training and support for marketers
    Use cases: Welcome pack, loyalty program, reactivation, user management....
    SQL AMPScript Salesforce Marketing Cloud Salesforce Sales Cloud Email marketing
  • Les Maisons du Voyage
    Relationship and Digital Marketing Manager
    TRAVEL AND TOURISM
    September 2017 - April 2020 (2 years and 8 months)
    Paris, France
    Lead CRM campaigns on Selligent:
    IT and Marketing teams coordinator,

    CRM migration project to Sales Cloud: participation in framing with the integrator, technical-functional specifications, writing user stories, data cleansing.
    Training business users in Sales Cloud

    Sales Cloud use: creation of online forms and event pages. Customer data update
    CRM journey design, piloting and implementing campaigns, preparing target audiences, HTML integration, KPI monitoring + Google Analytics.
    E-Merchandising on Magento, SEO friendly
    CRM Relationship Marketing Salesforce HTML5 Selligent Google Analytics SEO Writing

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Education

  • Expert Digital Marketing
    DSP
    2020
    Gestion de projet Webmarketng 360 Marketing Digital Communication Digital E-commerce SEM

Certifications

Skill set

AMPScript
Marketing
Salesforce Sales Cloud
Email marketing
Relationship Marketing
Salesforce
Selligent
Google Analytics
SEO Writing

Categories