Freelancer profile translated to English.
Back to original languageAbout Elisa
My name is Elisa, an art director passionate about creating impactful, useful, and sincere visual identities. My approach combines brand strategy, art direction, and graphic design to reveal what makes each project unique. I help entrepreneurs, VSEs, and SMEs clarify their image, structure their visual communication, and gain consistency.
With The Secret Design Club, a committed and accessible design studio, we help small businesses stand out with a strong identity, designed to last. Proximity, usefulness, trust, and support are the pillars of our approach. Together, we build meaningful brands that speak to their audience and leave a lasting impression.
- Studio Link:
Let's make some magic together !
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- TheSecret Design ClubProject ManagerNovember 2024 - Today (1 year and 7 months)Art Direction
- Conception and supervision of the visual identity of client brands
- Definition of creative directions in line with positioning strategy
- Supervision of graphic, photo, or video production depending on the projects
Graphic Design- Creation of visual identities: logos, graphic guidelines, iconographic universes
- Adaptations for print and digital media (stationery, posters, social media, presentations, etc.)
- Mastery of Adobe Creative Suite software (Illustrator, Photoshop, InDesign)
Brand Strategy- Analysis of client positioning and development of their brand platform
- Construction of brand storytelling to strengthen engagement and message consistency
- Definition of editorial lines in line with visual identity
Creative Project Management- Client relations: needs assessment, support, education
- Development of quotes, schedules, timelines, and production coordination
- End-to-end project monitoring with attention to quality, deadlines, and client satisfaction
Photography & Editing- Taking photos to enrich brand universes (packshots, lifestyle, editorial)
- Advanced photo editing to ensure visual consistency with the defined identity
Content Creation- Design of visuals for social media, newsletters, events, or digital media
- Adaptation of graphic messages to different channels and distribution formats
Entrepreneurship & Studio Development- Participation in the strategic and commercial development of the studio
- Definition of the service offering, pricing structure, and working methods
- Contribution to the studio's brand image and corporate communication
- DĒVORArtistic Direction Assistant InternMay 2022 - Today (4 years and 1 month)Bd Périphérique, Paris, France
- STOP AND GOVisual Identity CreationRESTAURANTS AND FOOD SERVICEJune 2021 - September 2021 (4 months)Nantes, France- Creation of a visual identity in line with the food truck's values- Adaptation of the identity on communication media (print + web)- Photography- Graphic chain management
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Education
- Bachelor in Graphic Design, Graphic DesignL'École de design Nantes Atlantique2021Bachelor en Design Graphique, Graphisme
- Master in Art DirectionECVMaster en direction artistique