Freelancer profile translated to English.

Description

Writing is revealing what a place, an atmosphere, or a team says without speaking. As a web writer and community manager, I combine copywriting, storytelling, SEO, and social media to give a voice to places that are experienced: restaurants, hotels, cultural spaces, lounges, leisure activities, and events.

I come from **journalism and communication**. There, I learned to look differently, to question, to practice active listening. Today, this rigor nourishes my writing, my storytelling, and my way of creating content.

For me, writing is transforming an atmosphere into a narrative that will be remembered. Whether for **a restaurant, a hotel, a cultural venue, a festival, or a leisure space**, I enjoy capturing what makes a place unique. A light, a scent, a gesture, a story... everything becomes material for writing.

In parallel, I practice **SEO web writing**: optimized, structured texts, designed to be found without ever losing their human tone. SEO then becomes a tool in the service of meaning, not the other way around. Searching for the right keywords, organizing a page, pacing a read: all of this is part of the editorial work.

Because a story must also live online, I support my clients onsocial media**. **Instagram, Facebook, and LinkedInhold few secrets for me. Being acommunity managermeans extending **writing in a different way**: creating posts, writing captions that tell stories, engaging a community, providing visual and editorial consistency. Storytelling becomes a daily practice there.

What do I offer?

Precise, sensory, and structured writing.
Writing that tells a story.
Storytelling that engages.
SEO that strengthens.
Social media that connects.

If you are looking for a communicator capable of translating a place, an experience, or an identity into precise words: I would be delighted to collaborate with you.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lille (up to 20km), Mons (up to 10km), Valenciennes (up to 20km), Tournai (up to 10km), Namur (up to 10km)

MARTA BAR RESTAURANT
Freelance in Communication
RESTAURANTS AND FOOD SERVICE
October 2025 - Today (8 months)
Lille, France
For Le Marta, I imagined and structured the entire visual and editorial communication strategy for the venue.

I defined the editorial line to convey the restaurant's soul: conviviality, deliciousness, and the Mediterranean atmosphere it exudes.
I also create photo shoots and Reels for social media, with the goal of highlighting dishes, collaborations, and the life of the venue through authentic and warm visuals.

In parallel, I manage the creation of the editorial calendar, the writing of captions, and content optimization to enhance Le Marta's engagement and attractiveness on Instagram.

Objective: to make people feel the flavors, the energy, and the personality of Le Marta before they even step through the door.
Social Media Communication Storytelling Photography Editorial Calendar Editorial Line
PPD Coiffure
Trainee as Marketing and Sales Manager specialized in Acquisition Strategy
FASHION AND COSMETICS
June 2025 - Today (1 year)
Cambrai, France
I manage the overall communication strategy for several hair salons (unisex & barber), with a focus on growth and brand image.

Missions:

Content creation (editorial, visual, Reels, voice-overs...)
Social media management & SMS campaigns
Website redesign and optimization
Editorial positioning & branding
Sales activation (editorial calendars, gift ideas, events)

**Objective**: to make the salons shine locally while ensuring effective customer acquisition and lasting loyalty.
Community Management Web Writing Copywriting Communication Strategy Digital Marketing Strategy
Dour Festival
Freelance in Communication
ENTERTAINMENT AND LEISURE
January 2025 - July 2025 (5 months)
Dour, Belgium
I implemented the animation and community development strategy for the festival's ambassadors, the ambassaDOUR.
I also coordinated regional partnerships to attract a family audience, particularly for the appearance of Bigflo and Oli. Finally, I managed relations with influencers.
Digital Communication Influencer Marketing Partnerships Communication Strategy influencer relations