Description

10 years in China.

Quadrilingual senior communications and digital marketing manager.

My international experience has helped me address a diverse client base and their expectations for the Chinese Market.

Working in digital marketing has provided valuable insight on working with top-tier brands from food to beverage to travel and hospitality.

Based in Italy, but available to travel abroad

Industry field of expertise

Languages

Italian
Native or bilingual
English
Fluent
Chinese
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Turin (up to 50km)

SOPEXA
SENIOR ACCOUNT MANAGER
DIGITAL AND IT
July 2019 - April 2023 (3 years and 10 months)
Shanghai, China
Implementing global communication strategies on Asian markets and coordinating Social and PR operations: social media marketing, press events, influencers marketing (live-streaming, VIP Trip, Influencers post, Influencers events)
Daily Communication with several International and Local Clients' Head of Marketing.
Managed 1.5 Million euro communication budget

Clients Managed:
PORTUGAL TRADE AGENCY / BORDEAUX WINES / FRENCH CHEESE NATIONAL BOARD (CNIEL)/ BAROLO AND BARBARESCO WINES / BORDEAUX WINE SCHOOL / CHATEAU TROPLONG MONDOT / CHATEAU PAVIE / CHATEAU DUCRU-BEAUCAILLOU / DANISH DAIRY BOARD / COV DUTCH VEAL
Digital Strategy Gestion de projet Chinois Réseaux sociaux Organisation d'événements
RED BULL
RED BULL MUSIC ACADEMY BASS CAMP - Beijing
ENTERTAINMENT AND LEISURE
April 2014 - May 2014 (1 month)
Pékin, China
Welcoming Artists and taking care of them during their travel to China, from hotel drop off, to sound checks and general errands.

Artists Handled:
JUST BLAZE / BENJI B / HUDSON MOHAWKE
VIP CLIENTS Organisation événementielle Planification d’évènements
SKYE MEDIA
INTERNATIONAL ACCOUNT MANAGER
HOSPITALITY
May 2015 - May 2019 (4 years and 1 month)
Pékin, China
Acted as a main liaison with 4+ Heads of Marketing to create, revise and adapt their PR and communication strategies resulting in successfully pitching several seasonal campaigns.
Coordinated and managed workflow for 3 teams from editing, creative and editorial plan, influencers cooperation (VIP Trips, social media posts, sponsored posts)
Planned Budget and timelines for global communication
Ninety percent of Resonance China’s clients have renewed their contract for subsequent years.

Clients Managed:
AVENUES THE WORLD SCHOOL (New York) / BURJ KHALIFA / SENNHEISER AND SENNHEISER GAMING / STAR ALLIANCE / THE ECONOMIST / THE EMPIRE STATE BUILDING / EL CORTE INGLES /AMAN HOTELS
stratégie digitale Réseaux sociaux