Elisa Collard

- Management and development of social networks (Instagram, Facebook, Pinterest,

TikTok)

- Creation of content adapted to each platform

- Implementation and management of an influencer strategy: identification, contact, collaboration monitoring, and results measurement

- E-commerce site optimization (UX/UI):

→ Strategic addition of new product references to boost SEO and average order value

→ Creation and A/B testing of an optimized pop-up for email capture and conversion

- Construction of a consistent pricing strategy

- Management and segmentation of the email base via Klaviyo: creation of targeted campaigns and implementation of automated workflows (welcome series, cart abandonment, etc.)

- Creation of communication materials for trade shows (flyers, banners, etc.)

- Overhaul of the customer service process for greater efficiency: centralization of customer communication channels, improved responsiveness, and reduced processing time

- Organization of a major contest on

Instagram (+6,000 followers in 3 weeks)

- Preparation of production files

using Illustrator

- Creation and management of Meta Ads campaigns (Facebook & Instagram): content design, campaign setup in Business Manager, and KPI analysis to improve ROI

Management of two Instagram accounts:

- A company selling decorative kits for motorcycles - @decomotos_fr (4,300 followers)

- A racing driver - @emmanuel.collard

(3,000 followers).

Feed organization. Post creation and writing. Content creation.

Communication with followers. Contest creation.