Elisa B.

In my role, I worked onthe design and adaptation of print materials**, from **visual identity creationto its deployment across all communication channels.

I participated in the creation and evolution of visual identities, including **logo design, defining graphic standards, and implementing coherent visual systems**. These identities were then adapted to various print materials to ensure graphic continuity and a consistent brand image.

I designed various print materials such as **flyers, posters, cards, leaflets, brochures, sales brochures, catalogs, institutional dossiers, menus, event materials, and municipal bulletins**. I also worked on **signage, POS displays, window graphics, and large-format projects**, considering technical constraints, formats, and usage.

An important part of my role involved preparing files for printing: color management (CMYK), bleeds, crop marks, image resolution, exporting files in high-resolution PDF, and verification before sending. I handled the entire production process, from taking the brief to production with printers (obtaining quotes, creating print-ready files, and production monitoring) to ensure the quality of the final output and adherence to deadlines.

This position allowed me to develop a rigorous approach to print, combining creativity, technical constraints, and communication effectiveness.

I worked for Williams Signature onthe creation and development of its visual identityas well as its **print and digital communication materials**.

My mission began with **logo design**, followed by **the creation of the graphic charter**, defining the brand's visual codes (typographies, colors, graphic universe) to ensure a consistent and recognizable image.

I then designed **the website mock-up**, working on the interface, content hierarchy, and user experience, while respecting the defined visual identity. This step laid the graphic foundations for the future website and ensured consistency between print and digital.

In parallel, I created **visuals for social media**, adapting the brand's graphic universe to different formats and platforms to strengthen its online presence and brand image.

On the print side, Idesigned business cardsand **loyalty cards**, focusing on readability, graphic consistency, and the quality of printed materials.

This project allowed me to work on a comprehensive communication approach, from visual identity creation to its adaptation across all print and web materials, ensuring a consistent and professional brand image.

I am an independent graphic designer, **specializing in visual identity, print, and web design**, and I support companies, brands, and freelancers in creating and developing their brand image.

I work on complete projects,from the creation or redesign of visual identity (logo, graphic charter, brand universe)to its adaptation across all communication materials, both print and digital. My approach aims to ensure a consistent, readable, and professional image across all touchpoints.

On theprintside, I design and lay out various materials: business cards, loyalty cards, stationery, flyers, posters, brochures, sales brochures, event materials, and signage. I also handle file preparation for printing (CMYK, bleeds, high-resolution PDF exports) and can assist my clients with printer follow-up.

In parallel, I createwebsite mock-upsandWordPresssites, focusing on web design, ergonomics, and user experience to offer interfaces consistent with the defined visual identity. I also create visuals for social media, adapted to different formats and communication objectives.

Having worked within a versatile company, I have developed a strong capacity for adaptation.I am therefore able to work on projects in very diverse fields, from agriculture to luxury fashion, including crafts, services, or events. This diversity is now a real asset in how I approach each project.

Autonomous and organized, I offer comprehensive support, from needs analysis to final delivery, with particular attention to graphic consistency, meeting deadlines, and the quality of deliverables.