About Elisabetta
I’m a strategic UX researcher with 5+ years of experience using mixed methods to improve product design. My background in Product Design and UX/UI design gives me a broad vision that combines creativity and analysis to uncover valuable user insights that can inform design and strategic product decisions. I focus on product impact and help teams stay user-centric with clear, actionable insights.
I work cross-team to ensure objectives alignment and more focused research results.
Italian
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Portuguese
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- Vueling.com,SENIOR UX RESEARCHERTRAVEL AND TOURISMOctober 2025 - Today (9 months)Barcelona, Spain• ● Managed end-to-end research lifecycle, from scoping objectives to method selection (surveys, heuristics, secondary research), streamlining the transition from data collection to executive decision-making for cross-platform environments (desktop, mobile, APP).• ● Streamlined Research Operations by restructuring the insight repository, translating complex qualitative feedback from Usabilla into actionable "Smart-blocks" for cross-functional squads (Product, Design, and Dev).• ● Improved data-driven decision-making by triangulating behavioral data from Quantum Metric with attitudinal feedback from non-moderated usability tests, ensuring that executive stakeholders prioritize features based on the balance between business profitability and perceived user value.• ● Accelerated time-to-insight by creating a standardized reporting process for App Store and Play Store reviews, enabling the team to monitor real-time sentiment shifts following new release deployments.
- HP.com,SENIOR UX RESEARCHERE-COMMERCEOctober 2024 - June 2025 (8 months)Barcelona, Spain• ● Led the UX Research process, from defining product objectives to selecting the right methods (usability tests, surveys, interviews, heuristic evaluations, secondary research, data analysis), ensuring each phase adhered to best practices and strategic goals.• ● Boosted user conversion rate by 0,5% by partnering with leadership to prioritize research and map findings to measurable KPIs and the product roadmap.• ● Increased stakeholder engagement by 10% by embedding accessible insights intostrategic decision-making and translating complex data into compelling narratives.• ● Reduced time-to-insight by restructuring the research repository and creating tailored guides, enabling cross-functional teams to leverage findings independently.• ● Streamlined data delivery and reporting to ensure continuous product iteration and user-focused decision-making across all cross-functional squads.
- B2C FINTECHSENIOR UX RESEARCHERBANKING AND INSURANCEOctober 2021 - July 2024 (2 years and 9 months)Remote, OR, USA• ● Increased user retention and acquisition by 20% through a UX Research strategy, and partnering with senior leadership to ensure user-centered principles were central to product development.• ● Boosted customer satisfaction by 35% in six months by identifying and addressing recurring user pain points and working alongside the Customer Center to prioritize and resolve top complaints.• ● Reduced time-to-insights by 10% by developing a structured research repository, empowering the Product team to make data-driven decisions faster and shorten product iteration cycles.• ● Identified 8 key user personas through a comprehensive segmentation study, collaborating with the Machine Learning team to guide product development and strategy across multiple teams.• ● Streamlined research processes by implementing UXR Operations, creating customized databases and target audience frameworks, enabling the generation of actionable insights with greater efficiency.• ● Escalated the research function and impact in the company by developing a toolkit for surveys and user interviews, training designers to conduct research, and implementing research findings into product decisions.
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Education
- UX/UI DesignerIronhack2020Learnings in UX: - Heuristic Design Principles, Create User Personas/Scenarios/Problem Statment, User Flow, User Interviews and Survey, Affinity Diagram, User testing, Usability testing, UX architecture, UX Research, Benchmarking, Desirability testing, 5 Seconds test, Use cases, Card Sorting, Contextual Inquiry, Feature Prioritization, etc. - Sketching, Paper prototype, Wireframing, Mid-Fi Prototype, Interaction Design, etc. - Create Casetudy and Design report Learnings in UI: - CRAP Principles, Design Interface, Material Design, Branding, Visual Analysis, Style Guides, Landing page, Hi-Fi prototype, Stylesheet, Typography, Colours Wheel, Alignment, Information Hierarchy, etc. Extra Learnings: - Coding HTML/CSS/JAVA Script - Animation with Principle Tools: Sketch, Figma, Principle, Adobe XD, Keynote, Gsuite, Slack, Marvel, Invision, Zoom, Mural, Miro, Notion, Trello, Medium, Tumblr, N&N Blog
- End-to-End Product DesignerGeeksHubs2021- Product Life Cycle - Product Design Cycle - Business and Product Strategies - Problem Solving Frameworks - Agile Methodologies - Holistic Experience Design - Data Analysis - Research Methods - Design Sprint - Marketing Tendencies Tools: Miro, Design Sprint, Agile Methodologies, Product Analytics, Amplitude, Data Analysis, Design System, Consumer Decision Journey, OKR, Holistic experiences.
Certifications
- UX/UI DesignerIronhack2020
- End-to-end Product DesignerGeeksHubs2021