Freelancer profile translated to English.

Description

I am an experienced doer with many years of practice in communicating IT projects and change initiatives in the field of digital transformation. I master the entire marketing spectrum (360-degree marketing). I conceptualize and implement complex communication tasks. My clients are corporations and medium-sized companies. I work for clients nationwide and am also happy to work on-site.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Remote only

Primarily works remotely

E.ON Digital Technology
Interim Change Manager & Communication Consultant
ENERGY AND UTILITIES
October 2024 - Today (1 year and 7 months)
Essen, Germany
Develop and implement communication measures for upskilling offerings for employees as part of E.ON's digital transformation.
Campaign development and implementation with various formats (text, video, visuals) and channels.
Communication of the relaunch of the MyGenius learning platform.
Go-to-market strategy and implementation for the Upskilling Areas Personal Productivity and Artificial Intelligence.
Communication Strategy Digital Transformation Internal Communication Change Management
DLR - Deutsches Luft- und Raumfahrtinstitut
Senior Communication and Event Project Manager
AVIATION AND AEROSPACE
December 2022 - August 2024 (1 year and 9 months)
Bonn, Germany
Internal and external communication of the Gaia-X 4 Future Mobility project: Project and communication planning, including task tracking and reporting.
Setup and maintenance of the website (navigation, texts).
Development and implementation of communication campaigns (online, offline, press relations, mailings, videos).
Concept and implementation of the project newsletter (editorial plan, research and writing of articles).
Planning and execution of events, e.g., project family meeting in Wolfsburg and Cologne.
Planning and coordination of trade fair appearances, e.g., Hannover Messe 2024.
Internal Communication External Communication Event Management Social Media Web Content
T-Systems International
Senior Change and Communication Manager
CONSULTING AND AUDITS
July 2022 - December 2022 (6 months)
Stuttgart, Germany
Creation of a change and communication concept for the new global Service Delivery Model with Daimler AG.
Creation of the change story and messaging.
Concept for Human Change Management.
Extensive stakeholder analysis, conducting approx. 30 interviews for information gathering.
Concept and implementation of the kick-off event, including program flow, success videos, and coordination of the event's video streaming.
Writing articles for the T-Systems intranet as well as posts for LinkedIn.
Creation of presentations.
Internal Communication Change Management Change Story Digital Events

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Magister Artium
Universität Erlangen-Nürnberg
1997
Politische Wissenschaft, Soziologie, Volkswirtschaft

Microsoft User Adoption Specialist
edX
2020
https://courses.edx.org/certificates/0bab5fc9a22b4b5fb4fd5208fb968fd0l
Change Management Prosci Microsoft Teams Microsoft Office Change Communication
Fundamentals of Online Marketing
Google
2020
https://grow.google/intl/de/
Search Engine Optimization (SEO) Web Analytics SEM SEO Copywriting

Communication Consultant

Elisabeth Kraus

Interim Communication & Change Management

About Elisabeth

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