Elisabeth G.

Working with the Design and CRM teams, within the Editorial department of the Digital Studio, reporting to the Communication, Acquisition and Content division of the brand, writing Galeries Lafayette newsletters covering fashion, beauty, and lifestyle sectors. And as at Galeries Lafayette, each newsletter is an opportunity to combine several brands within a single narrative, my mission is structured around:

° **Copywriting**:

- Writing newsletters while respecting the different "tone of voice" of Galeries Lafayette, brands, and Houses.

° **Creative Copywriting**:

- Researching editorial angles to theme newsletters with innovative and differentiating approaches;

- Working on the editorial remodeling of CRM communications for fashion-conscious male clientele in the digital space;

- Templating emails in collaboration with the creative team for "invitation" emails designed for events organized in the Galeries Lafayette store network, with the aim of standardizing the tone of voice and visual identity of the department store across the country;

- Adopting the brand's tone of voice and participating in its evolution with the Editorial team.

Universes: Fashion (Women, Men) and dedicated brands.

Writing:

- Newsletters in French, according to the brief and guidelines provided by e-commerce, and translation & adaptation of newsletters into English;

- Press releases (collaboration Jacquemus x Repetto)

Within the E-commerce / Digital Marketing department, and in collaboration with the Image and Product Marketing departments:

- Imagine, design, and write editorial content and storytelling for the Maison's communication materials (social media, POS displays, texts for the press office and other partners, etc.). Flagship campaign example: "Ballet Urbain";

- E-commerce: writing wordings for: weekly newsletters, product descriptions, homepage banners, landing pages.

- Ensure the SEO optimization of the brand's website in France and internationally, striking a balance between referencing requirements and storytelling;

- Carry out strategic planning tasks: defining the editorial charter to better reflect the Maison's luxury positioning, researching and proposing editorial concepts, participating in influence strategy, competitive and sectoral intelligence, trend analysis, etc.